marketing Archives - Page 52 of 81 - Wakeman Consulting Group

At What Cost, Change?

One of my favorite advertisements was the for the Miami Heat when Pat Riley first became coach way back in the mid-1990s. As a young basketball fan, I had been fascinated by the Lakers and as I grew older and began to play the game and moved into coaching the game, I was fascinated by […]

3 keys to convincing B2B buyers

Too often when you see B2B marketing, you see a marketing agency and marketers that have forgotten that the buying and decision making process for a corporate buyer are entirely different than what a consumer facing product might look like… If you are in B2B marketing, keep these 3 things in mind and your marketing […]

Social Selling May Not Be All Its Cracked Up To Be

I’ve been doing some reading on sales lately and I know the buzz is all about “social selling.” And, I’m a big advocate of finding ways to generate interest in yourself as much as possible so that you don’t have to do a lot of the less successful forms of selling. But here is the […]

Targets

Most businesses have a business plan…but does your business have a marketing plan? I’d suggest that the marketing plan is ultimately more important. Because it gives you a clear and constant way to focus on reaching your target audience. If you don’t have a target audience, you are probably not going to be in business […]

Tracking

Business models and business plans are different… They should be and they should evolve. Here is the dig, no matter what your goal or ambition in your business…you still need to know how to track your results and understand your numbers. Even in businesses that don’t feel like they serve a customer, you still serve […]

Your Sports “Netflix” Model Program Is Suicide…

Lately there has been an epidemic of discount programs popping up around sports, disguised as “subscriptions” and because one got a nice piece of PR, everyone needed to jump on the bandwagon…the only problem with these things is that they are just accelerating the decline and value of tickets and attending games even further. Because […]

10 Big Challenges Facing Performing Arts As An Industry…

Get ‘Talking Tickets’ my newsletter for people that sell tickets, experiences, sports, and concerts. 5 top stories from the week and a little analysis of why this story matters and what you should be thinking about it. One of the areas I’ve found myself returning to over and over again over the years is the […]