marketing Archives - Page 51 of 81 - Wakeman Consulting Group

Marketing Driven…or Sales Driven

In some of my conversations, I find myself asking…“is your team marketing driven or sales driven." This is sort of a Rorschach Test, because the answer can tell me a lot. Here’s the point…your organization actually should be integrated and that’s because the two systems work better together. So look around, are you market driven […]

Culture…Culture

In talking with a fellow consultant recently, we went down the rabbit hole of “culture." I’m not one that simply buys into the idea of culture as the end all be all, but my colleague made a good point…for certain parts of an organization "culture” is king. Look at the Oakland Raiders in football, NBC […]

Bright, Shiny

Recently I have had the opportunity to speak with people across the sports industry about their best practices in sports and tickets… One amazing thing I found was that despite our embrace of technology and the Internet, some old school sales techniques are giving them a tremendous boost…so things like direct mail, promotions, and phone […]

10 Concepts Nonprofits Need To Be Thinking About…

A lot of time nonprofits get jammed up because they feel like the only thing that matters in their work is doing good. But for many nonprofits, the real challenge is actually thinking more like a business. If you don’t, you won’t have the ability to do the work that makes a difference. This […]

#1 Marketing Mistake

Most of the time, your biggest marketing mistake is assuming that your message is desired or wanted. Typically it is not. That’s why it is pretty frustrating to see millions and millions of dollars wasted on poorly written, poorly targeted marketing. Here’s the simple thing, if you are selling a service, a product, or yourself […]

How to get your marketing strategy started…

The first gigantic key to bettering your marketing strategy is to stop thinking about yourself and to starting thinking about the people that you are looking to talk to. In this way, ask the question “Who?” Who will read this? Who will need this advice? And then ask yourself, “What?” What do these people need […]