marketing Archives - Page 51 of 81 - Wakeman Consulting Group

10 Concepts Nonprofits Need To Be Thinking About…

A lot of time nonprofits get jammed up because they feel like the only thing that matters in their work is doing good. But for many nonprofits, the real challenge is actually thinking more like a business. If you don’t, you won’t have the ability to do the work that makes a difference. This […]

#1 Marketing Mistake

Most of the time, your biggest marketing mistake is assuming that your message is desired or wanted. Typically it is not. That’s why it is pretty frustrating to see millions and millions of dollars wasted on poorly written, poorly targeted marketing. Here’s the simple thing, if you are selling a service, a product, or yourself […]

How to get your marketing strategy started…

The first gigantic key to bettering your marketing strategy is to stop thinking about yourself and to starting thinking about the people that you are looking to talk to. In this way, ask the question “Who?” Who will read this? Who will need this advice? And then ask yourself, “What?” What do these people need […]

Long Term Strategy Made the Super Bowl…SUPER!

Happy Super Bowl Sunday! If you are almost anywhere in the world, you know that the Big Game is about to begin in a few hours… I’m sure you likely have an idea of which teams are playing and if not….you have another reason or two for why you want to watch the game. The […]

Long Term Strategy Made the Super Bowl…SUPER!

Marketing, first. Marketing, always.

At this point, almost all of us are in the marketing business… Don’t believe me, follow me… * Your local news station, if you are in a city like I am….you are faced with the challenge of cable, multiple network programs, or watching the news at all. * The big white shoe law firm…any great […]