marketing Archives - Page 49 of 81 - Wakeman Consulting Group

Wrapped in a brown bag

A bookstore not far from my son’s preschool had a display recently with the books wrapped in brown paper and the title and author written on them. The experiment, while having its heart in the right place was misguided, partly because all of the books were classics and well known. The real test would have […]

Happy Birthday Steve Jobs

Wherever you are! Its important to remember on the day that Steve would have turned 60 that his most important idea wasn’t the iPad or iPhone or anything else… His most important idea for all of us was to keep pushing and not be afraid of change.

What Are You Really Saying?

Recently I was on the TV talking branding the CBC…and Alex Morgan asked me about the marketing “toolbox." To put it lightly, I am no fan of the term "toolbox.” Partly because while we all have basics and outlines that we follow, too often these kinds of things are excuses to lazy thinking, cookie cutter […]

What If My Strategy Isn’t Working…

I think we all confront that question… The thing about our decision making process is that we have to be prepared for that eventuality. In marketing, it has been likely that I have done some things that haven’t worked…but I have learned just as much from that which didn’t work as I have from that […]

Are you measuring the meaningful?

All too often, we hear marketers talk about “measuring” and “analytics” and in many cases, these numbers get fuzzy and confusing pretty quickly. I think there are a few reasons for this: The marketers have been trained to think in terms of data being best, no matter if it is relevant or not. The […]

Close or far?

The thing about most of our business processes and marketing processes is this…we get bogged down in where we are and how far or close we are to something. Close or far can be an illusion…and one that drives us to do things that don’t serve our larger goals. I think the challenge is that […]

Tactics look like…

* Web ads * Twitter ads * Facebook ads * Print ads * Podcasts * Writing articles * Tweeting * Networking Within each on, you can have a strategy…but they all need to be in support of an overall marketing strategy, if not…you are likely wasting your time on low value activities.