marketing Archives - Page 49 of 81 - Wakeman Consulting Group

Questions to get you started…

Going back to my premise that marketing should be driving sales out the door… Here are a few questions to ask yourself: * What can marketing do to kickstart the sales process? * What action should follow the marketing action? * What role does email play in the sales process? * Do you need to […]

Push Me! Push Me!

Too often decisions are made in a vacuum. This is the case with most marketing decisions. One of the great falsehoods that too many businesses operate under is that marketing is sort of a loss leader and that the best position for them is to be out of the way of the sales force. In […]

Don’t Water This Stuff Down

A lot of business to business marketing has become watered down by ad agency, marketers, and buyers that have lost focus on what the goal of business to business communications really is…and that is to sell stuff. So affinity programs and impression ads shouldn’t be at the top of what you are doing if you […]

Wrapped in a brown bag

A bookstore not far from my son’s preschool had a display recently with the books wrapped in brown paper and the title and author written on them. The experiment, while having its heart in the right place was misguided, partly because all of the books were classics and well known. The real test would have […]

Happy Birthday Steve Jobs

Wherever you are! Its important to remember on the day that Steve would have turned 60 that his most important idea wasn’t the iPad or iPhone or anything else… His most important idea for all of us was to keep pushing and not be afraid of change.

What Are You Really Saying?

Recently I was on the TV talking branding the CBC…and Alex Morgan asked me about the marketing “toolbox." To put it lightly, I am no fan of the term "toolbox.” Partly because while we all have basics and outlines that we follow, too often these kinds of things are excuses to lazy thinking, cookie cutter […]

What If My Strategy Isn’t Working…

I think we all confront that question… The thing about our decision making process is that we have to be prepared for that eventuality. In marketing, it has been likely that I have done some things that haven’t worked…but I have learned just as much from that which didn’t work as I have from that […]