marketing Archives - Page 48 of 81 - Wakeman Consulting Group

Why does direct marketing work?

I’ve made a pretty good reputation for myself in direct marketing. And, despite the rumors of its decline, direct marketing is still quite successful. The reasons that direct marketing is still effective are too many to list right now, but 3 that you should consider are this: * targeted: when you make the effort to […]

Transformation and Change

I had a conversation earlier this week with someone I respect a great deal…and I realized that I may end up so focused on what I am trying to do for my client’s that I forget what the driving motivation for me is. And, I have the feeling that you may fall into the same […]

Value is a start

Your marketing proposition begins with the value you add… It is pretty simple. On several occasions I have written and spoke about the idea that you only need to ever answer 3 questions to know if your marketing is hitting its mark or not. Which leads me to the starting point…the value you add. Take […]

4 phases of marketing

There are really 4 phases of marketing that organizations move through… 1. Inactive: This is no thought or effort is put into how the organization is going to sell their products or services to the world. In some cases, a brand has been established along the way that is so strong that marketing isn’t needed […]

Terms of work

Ownership is one of those words thrown around quite regularly, of late… But what does it mean? In a world where everyone is an entrepreneur and everyone is a leader and thought leader…what do these terms mean? I’d say that the only thing that really matters is producing things that matter….ideas, books, or whatever.

Small…or something.

Its too bad that so many of our ads treat men and women like morons… When you are looking to build something…a brand, a business, a campaign..you don’t get there by making people feel small, you get there by making people feel like they are part of something.

Want or Need?

I was searching through some of the posts I have made on LinkedIn recently… I wasn’t really looking for anything in particular, but I was noticing the trends in traffic. What I deduced from them is that most of us are guilty of looking for the information and guidance that we want… We are also […]