marketing Archives - Page 48 of 81 - Wakeman Consulting Group

4 phases of marketing

There are really 4 phases of marketing that organizations move through… 1. Inactive: This is no thought or effort is put into how the organization is going to sell their products or services to the world. In some cases, a brand has been established along the way that is so strong that marketing isn’t needed […]

Terms of work

Ownership is one of those words thrown around quite regularly, of late… But what does it mean? In a world where everyone is an entrepreneur and everyone is a leader and thought leader…what do these terms mean? I’d say that the only thing that really matters is producing things that matter….ideas, books, or whatever.

Small…or something.

Its too bad that so many of our ads treat men and women like morons… When you are looking to build something…a brand, a business, a campaign..you don’t get there by making people feel small, you get there by making people feel like they are part of something.

Want or Need?

I was searching through some of the posts I have made on LinkedIn recently… I wasn’t really looking for anything in particular, but I was noticing the trends in traffic. What I deduced from them is that most of us are guilty of looking for the information and guidance that we want… We are also […]

Questions to get you started…

Going back to my premise that marketing should be driving sales out the door… Here are a few questions to ask yourself: * What can marketing do to kickstart the sales process? * What action should follow the marketing action? * What role does email play in the sales process? * Do you need to […]

Push Me! Push Me!

Too often decisions are made in a vacuum. This is the case with most marketing decisions. One of the great falsehoods that too many businesses operate under is that marketing is sort of a loss leader and that the best position for them is to be out of the way of the sales force. In […]

Don’t Water This Stuff Down

A lot of business to business marketing has become watered down by ad agency, marketers, and buyers that have lost focus on what the goal of business to business communications really is…and that is to sell stuff. So affinity programs and impression ads shouldn’t be at the top of what you are doing if you […]