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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

Silo Thinking

Silos aren’t necessarily healthy…in marketing or in general.  Here’s the deal, most of us are more process experts than technical experts and the skills and insights that we have used to solve certain problems are applicable across any number of projects and industries.  So, here is the challenge and the opportunity…the next time you are […]
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Rand Paul vs. Washington?

On Tuesday, Rand Paul kicked off his campaign for President in Kentucky. There is a lot of talk about the “outsider” themes of his campaign and the fact that it is tough to be an outsider because he is in Washington as a Senator.  This misses the fundamental idea of marketing…which is that your marketing and […]
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3 Card Monty or Consistent?

When I visit clients, I am often inundated with questions about the effectiveness of a particular tactic.  Too often, any one tactic can have the feeling of a pyramid scheme or 3 card monty if you don’t know what you are looking at and why you are looking at it.  This is why I speak […]
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Opening Day…

Last year, or, maybe, it was the year before…someone had the idea to make Opening Day a national holiday, much like the idea goes, the day after the Super Bowl should be a holiday as well. These ideas are triumphs of marketing and branding.  Despite what people will tell you, the average age of an […]
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2 Things That Drive Your Marketing…

  Marketing really boils down to two concepts: Making a promise Keeping that promise Making a promise is something you do at every step of the way until your prospect or customer gives you a chance. Keeping that promise is the job you have from the point of first contact until you both go your […]
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What’s Marketing Success Mean=Dollars!

Pretty regularly, we see advertisers and marketers trumpeting the “impact” of their efforts.  I’m usually afraid to ask what the measurements of success are that are being used. Because too often, the things are being measured aren’t really valuable, but from the spin factor, they are valuable as tools to change and redirect a conversation.  Here […]
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