marketing Archives - Page 44 of 81 - Wakeman Consulting Group

Things Big Dumb Companies Do….

Not focus on the customer. Try to squeeze out of every interaction at the detriment of the long term value of the customer. Try to water things down to the lowest common denominator. Not think that their monopoly on your attention will ever fade and act accordingly. Not create exceptional products or experiences. Think […]

If You Are Selling & Marketing Sports, You Are In An Arms Race…

To gain attention, buzz, word of mouth, chatter…whatever you would like to call it. The thing is, the old marketing playbook of people would just show up because we are sports is over. If you’ve seen the early season MLB attendance visuals, you know that the pain that is starting to be felt across […]

Marketing Is About Spreading Ideas…

There’s a myth about marketing that seems to have pervaded the marketing and advertising industry and that seems to cloud too many folks’ view of what marketing really is. At the heart of marketing is a simple idea: Marketing Is All About Spreading Ideas. That’s it. Pretty simple and elegant really. Your job as […]

Are You In Too Much Of A Rush To Water Down Your Product?

The NHL’s annual Winter Classic was a purple cow, but now it is just something on the schedule. If you aren’t familiar with the idea of a purple cow, it refers to Seth Godin’s hypothesis that the way you stand out is to be different, unusual, incredible. Like a purple cow. But what happened […]

If your name is signed, make sure its your signature

I got a card in the mail earlier this week from a nonprofit organization that I have donated to in the past. The note was nice, thanking me for my gift last year, telling me what the gift had enabled them to do. All pretty standard nonprofit fare, but when I got to the […]

Better or CHEAPER?

In today’s economy, we’ve become overwhelmed with choice. There is a seemingly infinite number of options for IT products, professional services, entertainment, nonprofit causes, whatever. The challenge that all of us are dealing with is that because our attention is so divided and the competition is so great that we have been forced into […]

Marketing Isn’t Pitching…

Too many decks and assumptions I see when looking at marketing plans are all about the “pitch.” And, it is no wonder that they fail. Because marketing isn’t about pitching. Marketing is about a series of commitments, assumptions, and choices. Commitments: How do we improve our clients? How do we make our clients lives’ […]