marketing Archives - Page 44 of 81 - Wakeman Consulting Group

If its a bad idea in baseball, let’s try it in football.

Another day, another team decides to offer up a “novel” new subscription program. Which made me laugh when I saw this tweet referencing the story about the Jets’ new plan. Sounds similar to @Braves monthly pass. Seems like sport orgs have realized millennials favor experience/cheap price tag over location. https://t.co/Em61ICc9dx — Liz Sattler (@LizASattler) […]

Don’t Destroy The Freeze! But I Bet The Braves Can’t Help Themselves!

If you are like me, you’ve been seeing viral video of a new Braves’ promotion, “The Freeze.” So when I saw Darren Rovell’s piece this morning on the phenomenon and how the Braves came up with a great activation that has probably produced much greater impact than anyone could have hoped for. But as […]

The Problem With Only Measuring Activities…

Is that activity doesn’t equate to effectiveness and effectiveness isn’t measured in sheer brute force. A few years back, the term “crushing it” became meme worthy and I remember pretty vividly the term being used on “30 Rock” and not in a cool way either. Unfortunately in our always on society, we have not […]

Things Big Dumb Companies Do….

Not focus on the customer. Try to squeeze out of every interaction at the detriment of the long term value of the customer. Try to water things down to the lowest common denominator. Not think that their monopoly on your attention will ever fade and act accordingly. Not create exceptional products or experiences. Think […]

If You Are Selling & Marketing Sports, You Are In An Arms Race…

To gain attention, buzz, word of mouth, chatter…whatever you would like to call it. The thing is, the old marketing playbook of people would just show up because we are sports is over. If you’ve seen the early season MLB attendance visuals, you know that the pain that is starting to be felt across […]

Marketing Is About Spreading Ideas…

There’s a myth about marketing that seems to have pervaded the marketing and advertising industry and that seems to cloud too many folks’ view of what marketing really is. At the heart of marketing is a simple idea: Marketing Is All About Spreading Ideas. That’s it. Pretty simple and elegant really. Your job as […]

Are You In Too Much Of A Rush To Water Down Your Product?

The NHL’s annual Winter Classic was a purple cow, but now it is just something on the schedule. If you aren’t familiar with the idea of a purple cow, it refers to Seth Godin’s hypothesis that the way you stand out is to be different, unusual, incredible. Like a purple cow. But what happened […]