marketing Archives - Page 43 of 81 - Wakeman Consulting Group

What Has Already Happened In Sports and Entertainment Business?

The Peter Drucker quote above has been guiding my thinking a lot lately. Because as we sit here at the end of the summer and we see a lot of ideas being bandied about in regards of how to sell tickets, get people to pay attention, and drive revenue, I wanted to take a […]

Is Technology Really Disrupting Ticket Sales?

I’m back from a few ticket and technology conferences and one of the key themes from the places I’ve been is how much technology is doing to “disrupt” tickets. And, boy, can you call me dubious of these claims. Let’s take a look at 3 of them real quick and try to make heads […]

Are You Doing Sponsorships Right?

A really interesting article about the way that Wimbledon works to control the experience of attending the annual event and how their sponsors are made a part of the event popped up in my Twitter feed this morning and got me to thinking about sports marketing, but marketing in general. If you take a […]

Hiring: The Next Big Sports Business Hurdle

I’ve covered a lot of ground on the need for better marketing and smarter selling and improved branding in sports and entertainment business lately. But I have failed to really cover the likely starting point for a lot of these challenges: hiring. Sports seems to have an especially high turnover rate and it isn’t […]

The Challenge At The Heart Of Declining Ratings And Attendance!

There have been a number of articles floating around in the ether the last week or two that have talked about the decline in attendance, the decline in ratings, and the challenges that are at the heart of tackling these twin issues in a meaningful way. I’ve seen the millennials attention span in regards […]

Your cookie-cutter marketing just won’t work

Here’s the tl;dr version of this post: Your cookie-cutter marketing ideas aren’t going to work any more. Ha! I don’t really know if I am going to need much more than that to make the point of this post, but I do figure you want a little more explanation. So here we go: Lately […]

Your new sexy ticket sales or experience idea is MAGIC!

Another day, another new subscription model idea or ticket package or experiential area that is going to reverse the trend of declining attendance in sports… That’s what the past few months have felt like and it is tough to reconcile the myth and the hype around these ideas with the reality that most of […]