marketing Archives - Page 43 of 81 - Wakeman Consulting Group

Hiring: The Next Big Sports Business Hurdle

I’ve covered a lot of ground on the need for better marketing and smarter selling and improved branding in sports and entertainment business lately. But I have failed to really cover the likely starting point for a lot of these challenges: hiring. Sports seems to have an especially high turnover rate and it isn’t […]

The Challenge At The Heart Of Declining Ratings And Attendance!

There have been a number of articles floating around in the ether the last week or two that have talked about the decline in attendance, the decline in ratings, and the challenges that are at the heart of tackling these twin issues in a meaningful way. I’ve seen the millennials attention span in regards […]

Your cookie-cutter marketing just won’t work

Here’s the tl;dr version of this post: Your cookie-cutter marketing ideas aren’t going to work any more. Ha! I don’t really know if I am going to need much more than that to make the point of this post, but I do figure you want a little more explanation. So here we go: Lately […]

Your new sexy ticket sales or experience idea is MAGIC!

Another day, another new subscription model idea or ticket package or experiential area that is going to reverse the trend of declining attendance in sports… That’s what the past few months have felt like and it is tough to reconcile the myth and the hype around these ideas with the reality that most of […]

If its a bad idea in baseball, let’s try it in football.

Another day, another team decides to offer up a “novel” new subscription program. Which made me laugh when I saw this tweet referencing the story about the Jets’ new plan. Sounds similar to @Braves monthly pass. Seems like sport orgs have realized millennials favor experience/cheap price tag over location. https://t.co/Em61ICc9dx — Liz Sattler (@LizASattler) […]

Don’t Destroy The Freeze! But I Bet The Braves Can’t Help Themselves!

If you are like me, you’ve been seeing viral video of a new Braves’ promotion, “The Freeze.” So when I saw Darren Rovell’s piece this morning on the phenomenon and how the Braves came up with a great activation that has probably produced much greater impact than anyone could have hoped for. But as […]

The Problem With Only Measuring Activities…

Is that activity doesn’t equate to effectiveness and effectiveness isn’t measured in sheer brute force. A few years back, the term “crushing it” became meme worthy and I remember pretty vividly the term being used on “30 Rock” and not in a cool way either. Unfortunately in our always on society, we have not […]