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4 Reasons Why Marketing Is Everything

August 28, 2017
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There seems to be an epidemic of so called “marketers” running around offering up dubious definitions of marketing and questionable advice on what it means and how to make it work for your business. In that case, I wanted to spend a few moments giving you some thoughts about why marketing is just about […]

August 24, 2017
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It seems like in today’s world marketing as a word is overused or improperly used almost as much as any other term. The challenge with that is that marketing can and should have a very specific definition which helps differentiate it from branding, advertising, and other terms that are meant to convey the idea […]

August 23, 2017
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A myth of modern marketing and advertising seems to have taken hold in all too many places. This myth is that your buyers, prospects, and the uninitiated are all rational human beings that when presented with the most basic of facts will make the right decision. Guess what? That’s wrong. Once and for all, […]

There Are No Unimportant Jobs…

Football season is getting ready to start and one of the best things about football is that it is truly a team sport. You have 11 men on a side, working together to score or stop the other team from scoring. This isn’t about sports though. Its actually about any organization we are involved […]

“Technology” and “Distribution” and Other BS That Passes For Innovation

I read a piece in Ticketing Business News this morning about StubHub partnering with World Boxing Super Series to sell tickets in Europe. Which, my first reaction is, AWESOME! This is exactly what should be happening because for the love of god too many venues, sports, and teams could use the boost of better […]

Is Your B2B Marketing Focused On Value, Or What?

A lot of times marketers think that all marketing isn’t the same. In some ways, we dump B2C in a different bucket than B2B marketing. The thing about it is that no matter what you are selling or marketing, you can know for sure that there is one thing that is consistent: all marketing […]

10 Things To Think About In Your Marketing

When we set out to market anything, we need to make sure that we have a pretty strong POV about what we need our marketing to say and do for us. To help you facilitate that thinking, here are 10 things that you need to think about when you are thinking about your marketing. […]

marketing

4 Reasons Why Marketing Is Everything

What’s Your Working Definition Of Marketing?

Your Buyers Aren’t Rational, So Your Marketing Shouldn’t Be Either…

There Are No Unimportant Jobs…

“Technology” and “Distribution” and Other BS That Passes For Innovation

Is Your B2B Marketing Focused On Value, Or What?

10 Things To Think About In Your Marketing

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