marketing Archives - Page 42 of 81 - Wakeman Consulting Group

There Are No Unimportant Jobs…

Football season is getting ready to start and one of the best things about football is that it is truly a team sport. You have 11 men on a side, working together to score or stop the other team from scoring. This isn’t about sports though. Its actually about any organization we are involved […]

“Technology” and “Distribution” and Other BS That Passes For Innovation

I read a piece in Ticketing Business News this morning about StubHub partnering with World Boxing Super Series to sell tickets in Europe. Which, my first reaction is, AWESOME! This is exactly what should be happening because for the love of god too many venues, sports, and teams could use the boost of better […]

Is Your B2B Marketing Focused On Value, Or What?

A lot of times marketers think that all marketing isn’t the same. In some ways, we dump B2C in a different bucket than B2B marketing. The thing about it is that no matter what you are selling or marketing, you can know for sure that there is one thing that is consistent: all marketing […]

10 Things To Think About In Your Marketing

When we set out to market anything, we need to make sure that we have a pretty strong POV about what we need our marketing to say and do for us. To help you facilitate that thinking, here are 10 things that you need to think about when you are thinking about your marketing. […]

What Has Already Happened In Sports and Entertainment Business?

The Peter Drucker quote above has been guiding my thinking a lot lately. Because as we sit here at the end of the summer and we see a lot of ideas being bandied about in regards of how to sell tickets, get people to pay attention, and drive revenue, I wanted to take a […]

Is Technology Really Disrupting Ticket Sales?

I’m back from a few ticket and technology conferences and one of the key themes from the places I’ve been is how much technology is doing to “disrupt” tickets. And, boy, can you call me dubious of these claims. Let’s take a look at 3 of them real quick and try to make heads […]

Are You Doing Sponsorships Right?

A really interesting article about the way that Wimbledon works to control the experience of attending the annual event and how their sponsors are made a part of the event popped up in my Twitter feed this morning and got me to thinking about sports marketing, but marketing in general. If you take a […]