marketing Archives - Page 41 of 81 - Wakeman Consulting Group

Consistent or Just Average

September 13, 2017
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I’ve noticed lately that I haven’t been going to Starbucks at all. I’m not sure when this started, but I noticed a while back that I just never go into one any longer. I don’t say this because I have any beef with Starbucks at all. I just don’t prefer it any longer. I’m […]

September 12, 2017
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Last week news broke that morning radio host Craig Carton was arrested for a Ponzi Scheme involving tickets and resale of tickets on the secondary market. While surprising coming on the heels of so many other negative ticket related stories of late like: Bruce Springsteen and how “Verified Fan” shut out real fans from […]

September 7, 2017
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My audience must know me because I received a number of emails about the story about the Indianapolis Colts’ new branding efforts under the banner of #COLTSFORGED. I was pretty excited to see a team really emphasize branding because I have been pretty adamant in many forums that the brand of these teams is […]

September 6, 2017
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I find myself fighting conventional wisdom at every turn lately. I guess that is the nature of mature economies and economies where there is a great deal of strife, uncertainty, and lack of innovation. Or, maybe its the conventional wisdom that drives the lack of innovation. Either way, I have been leading a number […]

August 28, 2017
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There seems to be an epidemic of so called “marketers” running around offering up dubious definitions of marketing and questionable advice on what it means and how to make it work for your business. In that case, I wanted to spend a few moments giving you some thoughts about why marketing is just about […]

August 24, 2017
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It seems like in today’s world marketing as a word is overused or improperly used almost as much as any other term. The challenge with that is that marketing can and should have a very specific definition which helps differentiate it from branding, advertising, and other terms that are meant to convey the idea […]

August 23, 2017
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A myth of modern marketing and advertising seems to have taken hold in all too many places. This myth is that your buyers, prospects, and the uninitiated are all rational human beings that when presented with the most basic of facts will make the right decision. Guess what? That’s wrong. Once and for all, […]

marketing

Consistent or Just Average

Craig Carton Is Just Another Symbol Of A Deeper Rot In Tickets…

Why The Indianapolis Colts Rebranding Effort May Not Work

Conventional Wisdom Isn’t Wisdom At All

4 Reasons Why Marketing Is Everything

What’s Your Working Definition Of Marketing?

Your Buyers Aren’t Rational, So Your Marketing Shouldn’t Be Either…

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