marketing Archives - Page 41 of 81 - Wakeman Consulting Group

Modern Buyers Are Irrational…

September 21, 2017
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There is a myth that floats around, especially among people from more analytical backgrounds that goes something like “people should make the right decision if they only know the facts.” This is the sort of thinking that drove the Hillary Clinton campaign. It is the kind of thinking that drives a lot of B2B […]

September 20, 2017
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One thing that seems to have come out of our intense focus on Big Data as a marketing tool is that all too many marketers and advertisers feel like they can market and sell to a data point or to a blind demographic. I remember during the presidential campaign here in the United States […]

September 18, 2017
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By the start of the 2017 NFL season, it seems like a lot of the challenges they have been dealing with over the last few years are still playing out as ongoing points of concern. And, it makes you have to wonder if the NFL has become too big to effectively adapt and change […]

September 13, 2017
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I’ve noticed lately that I haven’t been going to Starbucks at all. I’m not sure when this started, but I noticed a while back that I just never go into one any longer. I don’t say this because I have any beef with Starbucks at all. I just don’t prefer it any longer. I’m […]

September 12, 2017
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Last week news broke that morning radio host Craig Carton was arrested for a Ponzi Scheme involving tickets and resale of tickets on the secondary market. While surprising coming on the heels of so many other negative ticket related stories of late like: Bruce Springsteen and how “Verified Fan” shut out real fans from […]

September 7, 2017
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My audience must know me because I received a number of emails about the story about the Indianapolis Colts’ new branding efforts under the banner of #COLTSFORGED. I was pretty excited to see a team really emphasize branding because I have been pretty adamant in many forums that the brand of these teams is […]

September 6, 2017
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I find myself fighting conventional wisdom at every turn lately. I guess that is the nature of mature economies and economies where there is a great deal of strife, uncertainty, and lack of innovation. Or, maybe its the conventional wisdom that drives the lack of innovation. Either way, I have been leading a number […]

marketing

Modern Buyers Are Irrational…

Are You Marketing Like A Human?

Has The NFL Become Too Big To Change?

Consistent or Just Average

Craig Carton Is Just Another Symbol Of A Deeper Rot In Tickets…

Why The Indianapolis Colts Rebranding Effort May Not Work

Conventional Wisdom Isn’t Wisdom At All

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