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What A Night At The Anthem In DC Taught Me About Extraordinary

November 15, 2017
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I spent last night at The Anthem in DC, watching Mavis Staples and Bob Dylan. Which is pretty extraordinary, Bob Dylan is 76 years old and still goes out and rocks and doesn’t let up for about 2 hours. If you haven’t been to the venue yet, both shows I have been to have […]

November 14, 2017
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In undergoing a month long review of my business, I decided to shift some focus and create some new ways to generate value for my readers, my followers, and my market. In the past, I have almost exclusively laid down my sword at the foot of maximizing ROI. That’s been helpful, but also limiting. […]

November 2, 2017
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Here’s the tl;dr version: Your long-term goals for revenue begin with 3 things: A strong plan focused on where you want to see your organization grow. A value proposition that combines the value you want to create for your customers and a focus on the people that can use the value and will pay for […]

October 20, 2017
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The failing of today’s advertising is that we have been sold a bill of goods, again. When I was in college, the myth was always that if we could just measure advertising and marketing more effectively, we’d become better at marketing and advertising. Strangely enough, we can measure things more effectively than ever before…except for […]

October 19, 2017
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Marketing automation is one of those popular buzzwords. Like all buzzwords, marketing automation comes with the promise of being able to deliver things more simply, more consistently, and with better decision making capability. This concept lines up pretty closely with a lot of the other things I have been thinking about lately like the […]

October 12, 2017
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Do take risks: like look at what is always being done and asking “why?” Don’t think that just running ads, pay-per-click, or SEO is marketing. That’s a tactic. That should be thought of as advertising. Do be creative. Creative isn’t just trying to find a hack for the shortest distant between where you are […]

October 10, 2017
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I’ve been writing and thinking about what I think the new world of tickets would look like. And, while change is always slow to come to the industry. If I could wave a magic wand, here are some of the things that I would want a new business model of ticket sales to look […]

marketing

What A Night At The Anthem In DC Taught Me About Extraordinary

Much the same, only different….

You Are Always Moving Towards The Long-Term…

You Can’t Spend Your Way Out Of Bad Advertising

What We Need Right Now Is More Insight…

If you are trying to learn to be a marketer…

If I could reinvent ticket sales…

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