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marketing

Looking At What Is All Around…

  Typically around this time of year, I spend a bit of time thinking about what Peter Drucker would call, “the future that has already happened.” This is an important idea for all of us because in many cases, we can find it easy to chase the latest buzzword, fad, or outdated idea in an […]
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Empty Seats Aren’t All About Price!

This post originally appeared on LinkedIn. I came across an article on CNBC this morning about teams using “dynamic pricing” to help bring fans back into the stadiums. The idea behind dynamic pricing is awesome. It is the idea that a ticket isn’t some static thing and that some games or events have more perceived […]
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Much the same, only different….

  In undergoing a month long review of my business, I decided to shift some focus and create some new ways to generate value for my readers, my followers, and my market. In the past, I have almost exclusively laid down my sword at the foot of maximizing ROI. That’s been helpful, but also limiting. […]
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You Can’t Spend Your Way Out Of Bad Advertising

The failing of today’s advertising is that we have been sold a bill of goods, again. When I was in college, the myth was always that if we could just measure advertising and marketing more effectively, we’d become better at marketing and advertising. Strangely enough, we can measure things more effectively than ever before…except for […]
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