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marketing

You Can’t Spend Your Way Out Of Bad Advertising

The failing of today’s advertising is that we have been sold a bill of goods, again. When I was in college, the myth was always that if we could just measure advertising and marketing more effectively, we’d become better at marketing and advertising. Strangely enough, we can measure things more effectively than ever before…except for […]
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What We Need Right Now Is More Insight…

  Marketing automation is one of those popular buzzwords. Like all buzzwords, marketing automation comes with the promise of being able to deliver things more simply, more consistently, and with better decision making capability. This concept lines up pretty closely with a lot of the other things I have been thinking about lately like the […]
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“But, Will It Work?”

  “But does it work?” That should be the question at the center of all of our business decisions. In working with a lot of clients on marketing and strategy challenges, that question usually falls to the wayside pretty early on for any number of reasons. Maybe they have never thought through where they are […]
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How Human Are You?

  Here’s the lede of this post: What’s missing from most marketing today is simple, its humanity. If you only learn this much from today’s post, you’ve learned enough to make you think about things a little bit. I hope. But the truth is that over the last decade or longer, likely as long as […]
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You can’t fight the future

I think if we are look critically at the election of Donald Trump, we see that he won the election for the future of America by putting a stake in the ground to claim the past. Which, again, if we are being critical about the factors in play: we realize plays out in a number […]
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