marketing Archives - Page 38 of 81 - Wakeman Consulting Group

Improve Your Sales By Finishing These Questions…

January 5, 2018
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I was reading about sentence completion exercises and I got the idea to offer up a few sentence fragments that you can complete to help improve your sales… Right now, the best part of my sales process is _______________. If I were to improve one area of my sales process it would be __________________. […]

January 3, 2018
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Typically around this time of year, I spend a bit of time thinking about what Peter Drucker would call, “the future that has already happened.” This is an important idea for all of us because in many cases, we can find it easy to chase the latest buzzword, fad, or outdated idea in an […]

December 11, 2017
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My friend, and first customer, when I left Americana Tickets to start my own venture back in 2006, Peter Shankman, says that he hates “prediction” posts because its often someone that has no real perspective or expertise from which to make the predictions and are often just focused on outlandish things to get clicks. […]

December 6, 2017
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This post originally appeared on LinkedIn. I came across an article on CNBC this morning about teams using “dynamic pricing” to help bring fans back into the stadiums. The idea behind dynamic pricing is awesome. It is the idea that a ticket isn’t some static thing and that some games or events have more perceived […]

November 15, 2017
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I spent last night at The Anthem in DC, watching Mavis Staples and Bob Dylan. Which is pretty extraordinary, Bob Dylan is 76 years old and still goes out and rocks and doesn’t let up for about 2 hours. If you haven’t been to the venue yet, both shows I have been to have […]

November 14, 2017
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In undergoing a month long review of my business, I decided to shift some focus and create some new ways to generate value for my readers, my followers, and my market. In the past, I have almost exclusively laid down my sword at the foot of maximizing ROI. That’s been helpful, but also limiting. […]

November 2, 2017
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Here’s the tl;dr version: Your long-term goals for revenue begin with 3 things: A strong plan focused on where you want to see your organization grow. A value proposition that combines the value you want to create for your customers and a focus on the people that can use the value and will pay for […]

marketing

Improve Your Sales By Finishing These Questions…

Looking At What Is All Around…

The Challenges and Opportunities I See Facing The Secondary Ticket Market In 2018

Empty Seats Aren’t All About Price!

What A Night At The Anthem In DC Taught Me About Extraordinary

Much the same, only different….

You Are Always Moving Towards The Long-Term…

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