marketing Archives - Page 37 of 82 - Wakeman Consulting Group

Where do you get your information?

January 22, 2018
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A big question to consider in maximizing your revenue and the opportunities you create comes from a simple question: “Who are you listening to?” For many executives, getting the straight feedback from their people is difficult. If you are serving a CEO, you might feel uncomfortable sharing a challenging situation. If you are the […]

January 21, 2018
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Both marketing and selling are about the same thing, a transfer of emotion. For a lot of entrepreneurs and executives, it can become pretty easy to get caught up in the belief that the idea will sell itself. Yeah, right. The thing about ideas is that there are tons of them. Some good, some […]

January 19, 2018
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A lot of people in and around tickets will be heading to Baltimore next week for the annual INTIX conference. I’ll be one of them. So if you are around, check me out. I’d love to meet you. That said, looking at the program, a couple of themes are on everyone’s minds this year and […]

January 18, 2018
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The goal of most sales and marketing efforts is to deliver more business faster. I’ve been guilty of sometimes focusing too much effort on brand building at the cost of actually focusing on the basic blocking and tackling of marketing and selling, so I know that which I speak. That said, I wanted to […]

January 17, 2018
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I’ve spent a lot of time thinking about accelerating the sales process lately. Because I feel like too many sales are dying needless deaths because we’ve bought into a bunch of bogus statistics like: “Buyers are 69.32756918% to a buying decision before they “engage” with a salesperson.” (I made it up, but you don’t […]

January 16, 2018
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One of my favorite Peter Drucker ideas is the concept of the “future that has already happened.” In thinking about driving revenue and market share for your organization, it is pretty much a necessity to spend some amount of time reflecting on what is really going on around you. It is pretty evident that […]

January 15, 2018
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One of the challenges that any salesperson or marketer encounters is the need to constantly evolve and grow. Somewhere along the line, our culture seems to have set two ideas in motion that contradict one anther: That you should be a lifelong learner. That our jobs are fairly stagnant and that once we have […]

marketing

Where do you get your information?

Man or Machine?

Using the Strategist’s Mind To Sell and Market More Effectively

Why You Need To Sell With A Marketer’s Mind…

What’s the Future That Has Already Happened In Your Business?

3 Ideas That Will Really Push Your Marketing And Selling Forward…

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