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marketing

5 Lesson From Day 2 Of INTIX

On the second day of INTIX… Here are a few quick lessons on the second day of INTIX. Focusing my attention on talking to “Red Dot” attendees has opened up some really interesting conversations and been really valuable in making sure that I learn about a lot of different scenarios at play in tickets. The […]
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Where do you get your information?

  A big question to consider in maximizing your revenue and the opportunities you create comes from a simple question: “Who are you listening to?” For many executives, getting the straight feedback from their people is difficult. If you are serving a CEO, you might feel uncomfortable sharing a challenging situation. If you are the […]
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Man or Machine?

  Both marketing and selling are about the same thing, a transfer of emotion. For a lot of entrepreneurs and executives, it can become pretty easy to get caught up in the belief that the idea will sell itself. Yeah, right. The thing about ideas is that there are tons of them. Some good, some […]
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Why You Need To Sell With A Marketer’s Mind…

  I’ve spent a lot of time thinking about accelerating the sales process lately. Because I feel like too many sales are dying needless deaths because we’ve bought into a bunch of bogus statistics like: “Buyers are 69.32756918% to a buying decision before they “engage” with a salesperson.” (I made it up, but you don’t […]
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