marketing Archives - Page 33 of 81 - Wakeman Consulting Group

Embrace “The And” #1: The Ticket Resale Market…

Earlier I wrote about wanting to embrace “the and” as a tool to overcome procrastination and to push through when you get stuck. What I am going to do is take some topics that are either on my mind or that are popping up in the popular business culture and embrace “the and” to […]

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

I ordered a new pair of Warby Parker sunglasses yesterday and in less than 24 hours they shipped. This reminded me that customer service is often the best form of marketing and it is also likely the most difficult. In the Empathy Economy, customer service is more difficult and it is more necessary. Let’s […]

Does Your Marketing Answer These Questions?

Too much marketing today is vanity. To paraphrase something Peter Drucker might have said, “the job of marketing is to create a customer and to make selling unnecessary.” That’s why I got to thinking about questions that your marketing should be answering for your prospects: Why me? What’s the value? How are you different? […]

February 26, 2018
wakemanconsulting
No Comments

I’ve been doing a lot of focusing on personal branding, content marketing, and using the two to generate opportunities for you. One of the pieces of feedback that I receive over and over is that my content marketing strategy is highly effective. That’s nice to hear, but I find that it isn’t actually accurate […]

February 25, 2018
wakemanconsulting
No Comments

A few words to get you started on refocusing for next week: Value Opportunity Vision Leadership Marketing Sales Optimism Luck Chance Growth

February 23, 2018
wakemanconsulting
No Comments

I wrote yesterday about identifying the right target customers. A nice companion to that idea is the fact that targeting the right customers is a key to dramatic growth for your organization. In my years in selling and marketing, the biggest bumps in business have always come when I either consciously or unconsciously focused […]

February 22, 2018
wakemanconsulting
No Comments

One idea that I jump back to from time to time is my need to do a better job of identifying and targeting the best potential buyers for my business. In talking with a lot of colleagues at a lot of different kinds of businesses, I know that this is a pretty common piece […]

marketing

Embrace “The And” #1: The Ticket Resale Market…

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

Does Your Marketing Answer These Questions?

“Your Content Marketing Is So Successful!”

10 Words To Guide You Into Next Week

Are you pursuing dramatic growth?

Are You Targeting Your Ideal Buyers?

…