marketing Archives - Page 33 of 81 - Wakeman Consulting Group

3 Lessons I’ve Learned By Taking WCG International

Over the past 2 years, I have had an incredible opportunity to expand the impact of my work to a number of international markets. As I head off to the United Kingdom again, I wanted to share a few lessons about what I have learned personally and professionally from working internationally. In business, relationships […]

What Am I Looking Forward To At Ticketing Professionals Conference 2018?

I’m off to Birmingham, UK tomorrow for the 3rd Ticketing Professionals Conference in Birmingham, UK. Last year I had the chance to give the closing keynote on the future of live entertainment, but this year I am going to lead a few panels and discussions, which gives me a lot more flexibility in what […]

Nothing Worse Than “Me Too” Marketing…

Chris Brogan wrote a blog post today that was called, “Cut the Bullshit” about the scourge of cookie-cutter marketing. I got excited because for a long time I have been sitting here talking with you about the challenge of “me too” marketing…which is basically marketing done just because everyone else is doing it. More […]

Embrace “The And” #1: The Ticket Resale Market…

Earlier I wrote about wanting to embrace “the and” as a tool to overcome procrastination and to push through when you get stuck. What I am going to do is take some topics that are either on my mind or that are popping up in the popular business culture and embrace “the and” to […]

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

I ordered a new pair of Warby Parker sunglasses yesterday and in less than 24 hours they shipped. This reminded me that customer service is often the best form of marketing and it is also likely the most difficult. In the Empathy Economy, customer service is more difficult and it is more necessary. Let’s […]

Does Your Marketing Answer These Questions?

Too much marketing today is vanity. To paraphrase something Peter Drucker might have said, “the job of marketing is to create a customer and to make selling unnecessary.” That’s why I got to thinking about questions that your marketing should be answering for your prospects: Why me? What’s the value? How are you different? […]

February 26, 2018
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I’ve been doing a lot of focusing on personal branding, content marketing, and using the two to generate opportunities for you. One of the pieces of feedback that I receive over and over is that my content marketing strategy is highly effective. That’s nice to hear, but I find that it isn’t actually accurate […]