marketing Archives - Page 31 of 81 - Wakeman Consulting Group

Revisiting the 3 Essential Questions of Strategy

Over time, I find myself returning over and over to the 3 questions that guide any strategic plan I develop or use. To cut to the chase, here are the 3: What value do I want to deliver to my customers? Who can use this value and will buy it? How do we reach […]

Building Demand Isn’t A One-Time Event

Yesterday, I wrote about Taylor Swift, Ticketmaster, and the challenge of fan development. One of the big issues that I see over and over again is that despite talk of “fans” we see many businesses, teams, or performers, acting as if demand generation is a one-time event. It isn’t. Demand generation is an on-going, […]

Taylor Swift’s Ticket Sale Slump Highlights A Number Of Industry Challenges

The efforts to spin Taylor Swift’s Verified Fan sales has been spun a number of different ways, but yesterday’s effort to boost sales by offering seats with “no fees” attached highlighted a number of issues with the program that should draw a lot of attention from artists, their management, and anyone that touches the entertainment […]

3 Marketing Ideas

Think service first. It will make a difference. Lead with value. Don’t think features, think impact. Data is a tool and you should use it to inform your decisions, not to allow it to make them for you.

Can Theatre Really Work With The Secondary Market?

Before this year’s INTIX conference, INTIX posted a prediction piece about some of the trends and issues that would be facing the ticketing industry in the coming year. Several of the trends deserve attention, but one that popped up in a manner that hasn’t typically shown up in this way was: the secondary market. […]

Is the Orioles’ “Free” Kids’ Tickets Program Crazy?

Earlier this week I wrote about the $16 beer at Nats’ Park and another story in the DMV is starting to capture a little bit of attention: the Orioles’ Kids Cheer Free program. Yahoo’s Jeff Passan wrote a nice piece about the program and the Orioles hope that this leads to cultivating a new generation […]

Big Ideas In The Empath Economy #5: You Can’t Spin A $16 Ballpark Beer…

Over the last week, the Washington Nationals have been catching a lot of news over their craft beer prices for this season, both bad and really bad. The pricing of this product is alarming at the start of the season, but it is part of a trend that has been taking hold for many […]