marketing Archives - Page 25 of 81 - Wakeman Consulting Group

Commanders Deep Discount Opening Day

2. The Road to Recovery: Discounts for Opening Day?! Big Ideas: The fastest way to destroy your brand is through price-based promotions. “Discounts Are For Dummies” is my trademark statement. There are many ways to avoid dropping a discount on Opening Day…that’s a new one, actually. With this one, I’m in you see something new everyday […]

Is the Theatre Too Woke or Too Expensive?

This is from ‘Talking Tickets’ my free weekly newsletter on marketing and selling the live event experience. Sign up today! The Road to Recovery: Are shows too expensive or too woke? Big Ideas: Art is meant to teach us how to deal with complicated topics. Inflation is a challenge in a lot of places. Think about […]

Lessons From Target’s Inventory Glut

Get my Sunday note, ‘The Business of Value’ delivered free by signing up here. Never miss a new idea. Hi- I’ve been reading a lot about Target having to reduce prices or discount items to clear their inventory backlog as consumer behaviors change during whatever phase of the pandemic we are in. This is also an issue […]

US Soccer’s Attendance Issues…

Get my weekly ticket newsletter, ‘Talking Tickets‘ and get this story and more…delivered free each Friday. 1. The Big Story: Christian Pulisic complains about attendance at a friendly: Big Ideas: US Soccer has a premium approach to how they price and sell tickets. Empty seats have been an issue unless the team is playing Mexico. “Growing the […]

We Always Knew There Weren’t 40,000 Fake Champions League Final Tickets!

The Big Story: “Fake” Tickets and the Champions League Final: Big Ideas: “30-40,000 fake tickets” was the starting point. Some fans never made it into the ground or it was halftime before they made it. The next day, French fans storm the pitch with smoke bombs in Saint-Etienne. France, call me. The Champions League Final at the […]

Brett Goldberg Joins the Podcast to Talk About the Secondary Market…

Tech/Tools/Profile: Brett Goldberg talks with us about TickPick: Big Ideas: Behaviors are changing due to the pandemic. Speculative selling doesn’t have to be a bad thing, but there are a lot of examples where it is. Getting all of the press. All-in pricing levels the market from a customer POV. Good conversation with Brett Goldberg this […]

Strategy at 3 Levels

In doing research for the relaunch of my site, I did a bunch of research into what CEO’s and their executive team thought about their strategy and discovered that they often see strategy three ways: at a corporate level, at a brand level, and at a marketing level. The challenge that most organizations are dealing […]