marketing Archives - Page 25 of 81 - Wakeman Consulting Group

US Soccer’s Attendance Issues…

Get my weekly ticket newsletter, ‘Talking Tickets‘ and get this story and more…delivered free each Friday. 1. The Big Story: Christian Pulisic complains about attendance at a friendly: Big Ideas: US Soccer has a premium approach to how they price and sell tickets. Empty seats have been an issue unless the team is playing Mexico. “Growing the […]

We Always Knew There Weren’t 40,000 Fake Champions League Final Tickets!

The Big Story: “Fake” Tickets and the Champions League Final: Big Ideas: “30-40,000 fake tickets” was the starting point. Some fans never made it into the ground or it was halftime before they made it. The next day, French fans storm the pitch with smoke bombs in Saint-Etienne. France, call me. The Champions League Final at the […]

Brett Goldberg Joins the Podcast to Talk About the Secondary Market…

Tech/Tools/Profile: Brett Goldberg talks with us about TickPick: Big Ideas: Behaviors are changing due to the pandemic. Speculative selling doesn’t have to be a bad thing, but there are a lot of examples where it is. Getting all of the press. All-in pricing levels the market from a customer POV. Good conversation with Brett Goldberg this […]

Strategy at 3 Levels

In doing research for the relaunch of my site, I did a bunch of research into what CEO’s and their executive team thought about their strategy and discovered that they often see strategy three ways: at a corporate level, at a brand level, and at a marketing level. The challenge that most organizations are dealing […]

Talking Tickets 7 August 2020: Melbourne! Revenue! Football! And, More!

Hey! Hey! If you haven’t noticed, we have a new home on Substack. I hope this smooths out some of the challenges some of you were dealing with viewing the newsletter on your mobile phone. Thanks for being here! It means a lot to me that all of you allow me into your inbox each […]

F1 Ticket Sales Soar On…

2. The Road to Recovery: F1 ticket sales soar as the popularity of the sports grows: Big Ideas: We touched on the importance of brand awareness last week. This continues that conversation. Expanding the market for your product is wise business right now. Don’t discount the limited nature of these events. I’ve never been to F1, […]

Amanda Lester Teaches Us About Market Research

3. How-To: Amanda Lester drops lots of market research knowledge: Big Ideas: Everyone can and should be doing some form of market research. To make it easier for people to buy, you need to de-risk the purchase for them. Develop a hypothesis for your organization. Great podcast guest for y’all this week, Amanda Lester. As she […]