marketing Archives - Page 24 of 81 - Wakeman Consulting Group

10 Lessons On Boosting Attendance…

1. The Big Story: Is scheduling behind the AFL’s decline in attendance? Big Ideas: You must revisit your value proposition now. Do you understand who your competition is? Really? How much money is doing things the old way costing you? I’m going to do this one a little different than normal because it can sometimes be […]

Segmenting a Market

3. How To: Segment a Market: Big Ideas: You aren’t your customer. Behavioral segmentation…duh! Your customers aren’t just “your” customers. I’ve mentioned here before that for my money Roger L. Martin is the best strategy teacher in the world. So seeing him enter the chat around market segmentation is a great opportunity to share Roger’s writing […]

Concert Prices Jump: Big Time!

2. The Road to Recovery: Concert ticket prices jump, a lot: Don’t believe me, look at the situation that Bruce Springsteen dealt with. Inflationary pressures are real. Get while the getting is good, yeah?! We’ve covered this a great deal lately. So I won’t belabor any of this today. Instead, I’ll just point out a few things: […]

MLB Attendance Down in 21 Markets

1. The Big Story: MLB Attendance Down in 21 Markets: Big Ideas: Tickets sold vs. through the turnstile is an important consideration. Looking at the top line revenue number is a dangerous habit to have. I’m sure pricing and the inflationary pressures of going to a game aren’t a problem at all when it comes to […]

Helping Marketing Win a Seat at the Price Setting Table

I was recently asked the question on the Twitter machine: “In an age where marketers have been shut out of sales and pricing decisions, how do you convince execs to let marketing get involved?” It is a good one, so I decided to dedicate a blog post to this idea. Let’s begin by asking ourselves […]

Tim Chambers Offers Up Some Ideas on the Future of Tickets!

1. The Big Story: Tim Chambers lays out the future of ticketing from his visits around the UK. Big Ideas: Having a pint with Tim Chambers is one of life’s true joys. The challenge is limiting it to a pint and not pints, dinner, and after dinner drinks. But I’ll take that challenge head on any […]

I was on ‘Call to Action’ with Giles Edwards…

Get the newsletter free! 3. How To: Be a great podcast guest! Big Ideas: I explain how I developed my pricing philosophy, using gin! Strategy before tactics! We never really even touch the full range of experiences involving helping bust out a famous wine brand or my time on Broadway or in sports business. “Call to […]