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Question: When Should You Compete on Price?

February 6, 2023
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I’ve had several reader and listener questions on price that I have been wanting to record responses to…today, I’ll answer one submitted: The question is: What are my thoughts on when a business should or shouldn’t compete on price against competition with a similar/same product? I’ll point to three considerations before entering into a price […]

February 5, 2023
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Hi! My research on pricing taught me that 69.6% of respondents wanted to know more about pricing strategies. You ask. You receive. I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. Let me share them with you this morning. Cost […]

January 31, 2023
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On January 26th, 2023 at INTIX, I led a panel with Joe Calanan from Cover Genius, Jo-Ann Chiam from AudienceView, and Kelley Monts de Ocas from Playhouse Theatre to discuss the impact of embedded protection as tool to get customers buying tickets again. From marketing perspective, there were some interesting takeaways that I wanted to […]

January 23, 2023
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In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!” At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]

January 22, 2023
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Hi! I’m still on our start-of-the-year pricing focus. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ Many of you took a few moments to share your thoughts on pricing with me last week: Thank you! If you haven’t already, give me 60 seconds to tell […]

January 16, 2023
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I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s […]

January 15, 2023
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Hey! First off, I’m heading to Seattle from 23-26 January. So if you are in the Seattle area or in Seattle that week, let me know. On Wednesday afternoon and Thursday morning I will be at INTIX with the team from Cover Genius. The rest of the time, I’ll be around town catching up with […]

marketing

Question: When Should You Compete on Price?

6 Pricing Strategies You Should Consider

4 Key Takeaways From My INTIX Panel on the Customer Journey and Embedded Protection

2023: Are Discounts Still For Dummies?

36.4% of people say: they don’t know their market…

Foundations of Successful Brand Strategy

71.5% of People Tell Me Pricing is Most Important or Very Important in Their Business.

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