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5 Lessons on Marketing From My Conversation with Dave Harland on ‘The Business of Fun’

December 15, 2022
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Had a chance to have a great conversation with Dave Harland on my podcast, “The Business of Fun” this week. You should definitely sign up for his newsletter: The Word…after mine, it is my favorite newsletter and I learn something every week. As I was editing the podcast and getting it ready to share, I […]

December 11, 2022
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Hey! Don’t miss my annual numbers webinar! I’ll get into more below. Here’s a sneak preview number: Who do you have in the France v. England match? New podcast with Eduardo Lebre from Circular Unity about sustainability in the events industry. To the Tickets! I. Next week, we look at the numbers that can help you create […]

December 7, 2022
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Hey! If you took the time to fill out the NPS survey, thank you! Since y’all are here week after week, I wanted to take a moment to share some of the results and feedback with you. Then, I’ll teach you a lesson about why I use this. Top Line: The newsletter’s NPS score is 43. What […]

December 6, 2022
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On December 13, 2022 at 11 AM Eastern, I’m running my annual numbers to know webinar: 2023: Sell More Tickets…Know These Numbers. It is FREE. So sign up now. This morning, I wanted to give you a quick preview of what you’ll learn during the session. 10.7 Million People Attended a Fortnite Concert in 2022: […]

December 2, 2022
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Hi! I’ve scheduled my annual “Numbers You Need to Know to Sell More Seats” webinar for 14 December 2022 at 11 AM Eastern. We have some interesting numbers this year from around the world: Don’t miss it! To the Tickets! P.S. As I was finishing this, I completed a piece I’d been writing for a week or […]

December 1, 2022
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In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. I’ve put together 8 key lessons that will help you do a better […]

November 30, 2022
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Every industry and situation is going to deserve a slightly different answer for setting the right price. Why? It is different for a solo entrepreneur to set a price for services compared to an FMCG brand. A law firm versus a sports venue. But there are a few principles that apply everywhere. Do Your Research: […]

marketing

5 Lessons on Marketing From My Conversation with Dave Harland on ‘The Business of Fun’

🧮🔢Numbers to Know to Sell Tickets in 2023: 60, 30, 2.5B, and More.

Lessons From My NPS Survey

10.7 M People Attended a Fortnite Concert in 2022: How Does That Sell Tickets?

📣 Great Show! Where are the Ticket Buyers?

Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

5 Keys to Setting a Better Price

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