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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

Setting Better Prices for Professional Service Providers…Workshop Idea Outline

I’m looking for a little feedback here, but I have the idea of putting together a one-day pricing workshop to help folks set better prices. Here’s the outline: I. Introduction II. Understanding the Value of Professional Services III. Setting Prices for Professional Services IV. Communicating Your Prices V. Negotiating Prices with Clients VI. Conclusion What […]
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3 Ways to Raise Your Price

A common question I get about #pricing is: “How can I raise my prices or get the price I think I deserve?”  I’ll share three ways that have worked for me over the years: * Contextual pricing: put the price for a good or service in context around another alternative.  Think about the way that Panera Bread positioned their […]
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5 New Year’s Pricing Tips

At the start of a new year, one topic that people ask about is pricing. Why pricing? In my work, pricing is the MVP moment of marketing because the price setting moment is when you have the chance to capture some of the value your marketing should have been creating throughout the customer’s journey through […]
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