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dave@davewakeman.com
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marketing

The Doom Loop of Discounting!

I’ve been working to codify some of the ideas and explanations I have lately.  Why? I like to use multiple medias to teach ideas.  A week or so ago, someone asked me about Tesla’s manipulation of their prices.  Okay, discounting in pursuit of demand generation.  Here are a few facts about pricing: Okay…here’s the explanation […]
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Innovation in Tickets: More than Technology!

Get this newsletter delivered to your inbox each week: FREE–‘Talking Tickets’ Hey! Back from holiday. I need another one after the last one.  Today is National Beer Day, celebrating FDR making beer legal again in the United States in 1933. So…I’ll accept all of your well wishes on this special day for me and all Americans!  […]
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7 Ways To Grow Your Profits!

I’ve been doing some thinking lately about my business and my expertise in strategy. The question that guides me: “What does success look like?” In thinking through strategy, the outcome of a successful strategy is generating more profit. How do you go about that? There is more than one way. I’ve put together 7 to […]
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Politico takes on the new MLB season…

III. Politico looks at MLB: Strategy before tactics.  One Big Thing: When I look at baseball, the big thing I see missing is a coherent strategy: Why Does This Matter? Revenue is the number that is touted.  But the troubles in the RSN business, declining real attendance, declining cultural relevance, and declining ratings…all point to real challenges.  Things that don’t get fixed […]
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“One Size Fits None”: a total loser…

I. “One Size Fits None” is a loser: The right question isn’t “are the arts/entertainment/sports dying?” The right question is, “Are you relevant?” One Big Thing: Focus on your customer.  The sad reality is that too many arts organizations, sports teams, concert venues, start with the point of view of “what works for me?”  As I […]
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12 Ideas I’ve Been Thinking On…

Hey! As I go through the archives of the newsletter: I see that there are a couple of core themes that have been with us over time: I bring this up since I’m always focused on creating value and focusing on improvement.  This week, I wrote down 12 new ideas for articles/posts/courses and I’m going […]
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