marketing Archives - Page 13 of 81 - Wakeman Consulting Group

Premium Tickets: Perception + Utility = Opportunity

Hi! If you dig the newsletter, like it, share it. It helps my organic growth numbers. Share Talking Tickets! I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. June 1, 2023, at 1 PM Eastern! FREE!!! This is free and we are going to hit on: Join the ‘Talking Tickets’ Slack […]

Happy Birthday to ‘The Business of Fun’ podcast. It turns 5!

Hi folks! Do you like the graphics? Let me know. You wanted more pictures. I’m looking at doing some seasons in the podcast covering specific topics. Would that be interesting to y’all? What or whom would you like to hear from? Planning out my summer trips right now, but here are a few stops along […]

10 Ways I Improve My Client’s Businesses

I’ve been doing some planning and thinking about outcomes so that I can create some new experiences for folks to work with. That brought me around to an exercise where I wrote down ways that I help my partners improve their businesses. These 10 ways are all focused on producing more business for you.

Tucker + Twitter: A Less Than Powerful Partnership

Earlier this week, Tucker Carlson posted a video on Twitter announcing that he was coming back and bringing his show to Twitter. The initial reactions talked about what does this mean for advertisers, Twitter, and Tucker. I didn’t see much analysis from a strategic standpoint. Which got me to the question: “How likely is this […]

Some of my favorite episodes from 5 years of ‘The Business of Fun’

My podcast: ‘The Business of Fun’ turns 5 in a few days…and I want to celebrate by sharing some of my favorite ideas, episodes, and guests. Drew McManus: We talked about “one size fits none” and the pervasiveness of those kinds of solutions in the arts and culture. I keep coming back to it because […]

What do you need to know about “price framing”?

Hi! I read this piece in the NY Times today about comparison shopping for college students. That made me think about price framing and how people don’t use it nearly enough. So this morning, I wanted to lay out some of the things y’all need to know to effectively use price framing in your business. Let’s […]

5 Reasons Your Sales Team Always Wants to Discount

This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives: One big reason your sales team wants to discount is incentives. Does the sales team get rewarded on […]