marketing Archives - Page 12 of 81 - Wakeman Consulting Group

Non-Profit “Product” Launch Case Study…

“Product” Launch to Improve Program Numbers Challenge: Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior. Action: The leadership team built a “product” launch schedule for tryouts for the travel program […]

How Will Theatre (Everyone) Deal with New Realities?!

Hey There! Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. You’ll learn things like: Don’t miss it! To the Tickets! Share Talking Tickets! P.S. I’m going to start doing a monthly FREE webinar series. I’m asking for help figuring out where to begin. Can you help […]

Dave in the Media…Updated Frequently

Here are some links to places I’ve been featured or written for. I’ll update this regularly. Jeweller Magazine: Finding a Way to Deliver Something Different: This is about relative differentiation and standing out in a competitive market. Positioning isn’t about standing alone, but being unique in a special way. Voices of Project Management: I’ve been […]

4 Ways Discounts Kill Your Business

The graphic above is my drawing of an idea I call “The Doom Loop of Discounting”. This graphic shows the reality that as your sales drop and you offer a discount that each instance becomes less and less effective. Over time, discounts become a part of who you are…you are a commodity, a discounter. Knowing […]

Premium Tickets: Perception + Utility = Opportunity

Hi! If you dig the newsletter, like it, share it. It helps my organic growth numbers. Share Talking Tickets! I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. June 1, 2023, at 1 PM Eastern! FREE!!! This is free and we are going to hit on: Join the ‘Talking Tickets’ Slack […]

Happy Birthday to ‘The Business of Fun’ podcast. It turns 5!

Hi folks! Do you like the graphics? Let me know. You wanted more pictures. I’m looking at doing some seasons in the podcast covering specific topics. Would that be interesting to y’all? What or whom would you like to hear from? Planning out my summer trips right now, but here are a few stops along […]

10 Ways I Improve My Client’s Businesses

I’ve been doing some planning and thinking about outcomes so that I can create some new experiences for folks to work with. That brought me around to an exercise where I wrote down ways that I help my partners improve their businesses. These 10 ways are all focused on producing more business for you.