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dave@davewakeman.com
Washington, DC 20008
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market research

Lessons From My NPS Survey

Hey! If you took the time to fill out the NPS survey, thank you!  Since y’all are here week after week, I wanted to take a moment to share some of the results and feedback with you. Then, I’ll teach you a lesson about why I use this.  Top Line: The newsletter’s NPS score is 43.  What […]
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Amanda Lester Teaches Us About Market Research

3. How-To: Amanda Lester drops lots of market research knowledge: Big Ideas: Everyone can and should be doing some form of market research. To make it easier for people to buy, you need to de-risk the purchase for them.  Develop a hypothesis for your organization.  Great podcast guest for y’all this week, Amanda Lester.  As she […]
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Talking Tickets 25 February 2022: I’m Going to TPC! Customers Still Dislike Ticketmaster! Market Research! And, More!

Hey, y’all!  Okay…I’m in. I’m going to be in Birmingham for the Ticketing Professionals Conference 16-18 March at the NEC Campus.  This year’s event is going to be the biggest yet…the trade show floor is sold out, an opening night party this year! And, great, great speakers like Richard Howle, Lyndsey Jackson, Pauline Fallowell, Jaime Snelgrove, […]
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5 Ways To Spot Trends

Hey There! I’m back right side up and all…so yippee!  This morning, I want to write a bit about trends since I saw how y’all went nuts about the NFTs and cryptocurrencies last week.  Today, I want to have y’all think about 5 ways to identify trends so that you can be ahead of the […]
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3 Thoughts On Brand Development

Since I’ve moved to DC, I’ve been out selling myself to people in a way that I haven’t had to since I moved to NYC about 10 years ago.  Which has been both good and bad.  Good in the idea that by forcing myself to look back at my accomplishments I have been able to […]
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Bullseye!

I’ve been watching the mainstream media talk about Target and market research over the past several weeks and the thing that amuses me the most is this idea that seems to be just buried under the surface that all of this market research is brand new.   Market research is as old as marketing.   […]
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