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Lessons From My NPS Survey


If you took the time to fill out the NPS survey, thank you! 

Since y’all are here week after week, I wanted to take a moment to share some of the results and feedback with you. Then, I’ll teach you a lesson about why I use this. 

Top Line: The newsletter’s NPS score is 43. 

What Does That Mean?: It means that folks enjoy the stuff in the newsletter. The NPS scale goes from -100 to 100. 

Anything positive is good. 

Anything about 20 or so is very good. 

The last time I did this, the score was 40. 

Growth in your NPS score usually means your business is growing. It isn’t exact but it is a pretty good indicator that you are doing something right. 

What Did Y’all Say?: A few things stood out:

  • Offers value
  • Useful and practical
  • Fun
  • Relevant

Thank you for that. 

Going Forward: I’ll add some stuff. 

In the past, y’all mentioned that you would like some ways to engage with me in-person, through classes, and with other forms of value. 

I’m going to put that together and we will start rolling some of those things out in the next few weeks. 

In 2023, I’ll be looking for excuses to get back to Australia, London, and NYC. Plus, I’ve got a strong desire to visit someplace new, maybe New Zealand or Hong Kong. 

This Week’s Lesson: The power of market research. 

This week, I put together some lessons learned from working with some of the biggest brands in the world of sports over the last 12-18 months. 

You can read the piece here

I believe in the power of market research to help you identify opportunities. This is why I did the NPS survey. 

For a lot of folks, doing research can feel overwhelming. 

What can you do? 

I learned an idea called Backward Market Research that can help you figure out how to do more efficiently:

  • Begin with the question you want to answer.
  • Figure out what you want this to show up as: charts, long form answers, etc. 
  • Design a survey around that. 

I wrote a piece for the ALSD covering it

Then, my marketing professor shared the OG article that laid out the technique with me recently. It is from the 80s and much more complex so you can get the full picture of the tool. 

The Point: Get in the market and answer questions about what you can do to deliver value to your market. 

Simple as that. 

Let me know how y’all are doing. 

See you next week.