market research Archives - Wakeman Consulting Group

Data is Reactive. Research is Proactive.

Many people put a tremendous amount of emphasis on data. Why? There are many reasons, that all sound like “the numbers don’t lie and everyone else is doing it.” What would you say if I said that data alone doesn’t help your strategy? How about if I said it can hurt your strategy? Why would […]

January 28, 2024
wakemanconsulting
No Comments

Hi! This common question I come back to with folks is: “How well do you really know your customers and target market?” Your knee jerk reaction is probably, “Pretty well.” But, my question to you is, “Is that really true?” Let’s talk about market research and customer orientation this morning: Tom Elmer, a marketing professor […]

October 31, 2023
wakemanconsulting
No Comments

Hey! Thank you for reading. Since I started publishing more frequent, but shorter notes, you’ve stuck around and continued to read and share the newsletter. You like the newsletter. Maybe you would like to join us in the ‘Talking Tickets’ Slack Channel. This morning, I came across a tweet from Richard Shotten, a marketer, who shared a […]

September 19, 2023
wakemanconsulting
No Comments

Hi! Pricing! I’m doing a FREE webinar on Wednesday 20, September at 12:30 PM. It is for SMEs, freelancers, and solo consultants focused on busting pricing myths. Join me! This morning, I’ve got a few links to some stuff that I’ve been reading about a little lately. To the Tickets! Tickets for Good offers free […]

August 30, 2023
wakemanconsulting
No Comments

Allegiant Airlines teaches us about the power of marketing research to uncover new opportunities. This one is cool because buried in the middle of the article is the comment that they “surveyed” their customers and uncovered some of the things that they value like premium alcohol options. Why do I bring this up? I wrote […]

August 28, 2023
wakemanconsulting
No Comments

Hey! An interesting article today in The Wall Street Journal (gift link) talks about how large businesses use crowdfunding to gauge demand before they launch a product. That brought the question to mind: is traditional market research dead? I just got through teaching a class on brand strategy to the Executive MBA students at the Kelley School […]

Qual Research v. Quant Research: It’s Really Both!

Andrew Tenzer writes about the growth of qual research in Marketing Week this week, making the point that qual alone isn’t going to solve everything and quant alone won’t solve everything. About a year or so ago, I wrote a piece for the ALSD about backward market research where I tried to simplify the original idea in a way […]

market research

Data is Reactive. Research is Proactive.

Research is bringing the voice of your customer into your business…

The Economist: Half of Vinyl Buyers In US Don’t Own a Turntable. What That Teaches Us About Tickets!

Market Research Will Help You Find Opportunities, Set Better Prices, and Grow Your Profits.

What Can Proper Market Research Teach You?

Is Traditional Market Research Dead?

Qual Research v. Quant Research: It’s Really Both!

…