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data

The Different Types of Customer Data You Need to Improve Your Marketing Strategies

When it comes to marketing, it’s the relationship that counts. And just like in any relationship, your marketing strategy won’t thrive if you know nothing about your customers. Don’t be surprised if your campaign centered around family life doesn’t improve sales, especially if your clientele is primarily from Gen Z. This just goes to show that personalization […]
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Man or Machine?

  Both marketing and selling are about the same thing, a transfer of emotion. For a lot of entrepreneurs and executives, it can become pretty easy to get caught up in the belief that the idea will sell itself. Yeah, right. The thing about ideas is that there are tons of them. Some good, some […]
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Big Data?! Useful or Useless?

There is a lot of buzz about Big Data and having more information can be incredibly useful…until the point that it isn’t.  The thing about data or Big Data is that you are still going to need a strong analysis of the information, a point of view, or some sort of human interaction to make […]
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Your Working Assumptions…

In searching for solutions to your marketing issues, it is often useful to make sure you aren’t making assumptions that are irrelevant.  Going back to politics, if you look at the 2014 campaign cycle here in the US…you actually don’t see demographics, maps, or other stuff being as big of a factor as the Democrats […]
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What Happens When You Show Up?

Here’s the thing about showing up everyday…you don’t know what will happen. Recently, I had the opportunity to speak with someone I respect a great deal…and we didn’t really know each other very well, except by reputation.  And, over the course of the conversation…as an aside, a topic that I had written about several months […]
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Data is more than metrics…

The big thing about Data, not little d data, is that we all envision it as the answer to our prayers and some box that we can open that will make the tough job of thinking something we need to do less of. In fact, Data is more than just metrics…it opens up a bigger […]
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