business Archives - Page 6 of 74 - Wakeman Consulting Group

7 Keys to Effective Brand Management for Professional Service Firms

I ran a survey on LinkedIn to help me discover what topics folks would like to learn more about to help grow their business: creating and capturing new profitable opportunities. So, I’m going to do the first one on 15 June 2023 at 1 PM Eastern. “7 Keys to Effective Brand Management for Professional Service […]

How Will Theatre (Everyone) Deal with New Realities?!

Hey There! Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. You’ll learn things like: Don’t miss it! To the Tickets! Share Talking Tickets! P.S. I’m going to start doing a monthly FREE webinar series. I’m asking for help figuring out where to begin. Can you help […]

Dave in the Media…Updated Frequently

Here are some links to places I’ve been featured or written for. I’ll update this regularly. Jeweller Magazine: Finding a Way to Deliver Something Different: This is about relative differentiation and standing out in a competitive market. Positioning isn’t about standing alone, but being unique in a special way. Voices of Project Management: I’ve been […]

4 Ways Discounts Kill Your Business

The graphic above is my drawing of an idea I call “The Doom Loop of Discounting”. This graphic shows the reality that as your sales drop and you offer a discount that each instance becomes less and less effective. Over time, discounts become a part of who you are…you are a commodity, a discounter. Knowing […]

7 Strategy Questions to Consider

Hey! Let’s take a quick look at some questions to ask yourself if you are thinking about your team’s strategy… Share Dave Wakeman’s Business of Value These are the kinds of questions we cover in ‘The Whiteboard Workshop’ and having been guiding my thinking about strategy going forward. What does success look like? This is […]

Premium Tickets: Perception + Utility = Opportunity

Hi! If you dig the newsletter, like it, share it. It helps my organic growth numbers. Share Talking Tickets! I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. June 1, 2023, at 1 PM Eastern! FREE!!! This is free and we are going to hit on: Join the ‘Talking Tickets’ Slack […]

Happy Birthday to ‘The Business of Fun’ podcast. It turns 5!

Hi folks! Do you like the graphics? Let me know. You wanted more pictures. I’m looking at doing some seasons in the podcast covering specific topics. Would that be interesting to y’all? What or whom would you like to hear from? Planning out my summer trips right now, but here are a few stops along […]