business Archives - Page 28 of 74 - Wakeman Consulting Group

Targets

Most businesses have a business plan…but does your business have a marketing plan? I’d suggest that the marketing plan is ultimately more important. Because it gives you a clear and constant way to focus on reaching your target audience. If you don’t have a target audience, you are probably not going to be in business […]

How do you measure the unmeasurable?

I have a friend that tells me everything is measurable… To a large extent, she might be right, but I think there are certain things that can’t be measured…like empathy, relationships, and personal skills. Which leads me to the real challenge that a lot of us face, when you can’t find an easy measure of […]

Guidelines…what guidelines?

One challenge that most organizations find themselves facing is how to make sure that everyone is on the same page with an initiative, an action, or some policy… One thing I learned in working with organizations all over the world is that most of the time, the simplest step is to systemize what you most […]

Define “Innovation” for me…

A lot of organizations throw around the term “innovation” and they don’t really define it in a way that makes any sense, whatsoever… Here is the challenge that I give to you: Are you in a leadership position in your organization? Take the time at your next meeting with your team to lay out an […]

What is change?

To effectively manage the idea that constant change should be a part of your personal and professional development, we need to first define what change is and what it looks like… This isn’t some dictionary definition of change…far from it. What I mean by defining change and what it looks like is that I want […]

Read!

At the start of any new year, we hear people talk a lot about their goals and ambitions for the year…that’s great. Here’s the thing… What are you really going to do? I like to be in a state of constant learning… So here are a few things that I really enjoy reading or having […]