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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

business

Deep or Dumb?

A lot of times, it is easy to get captured by the fact of staying “current.” That’s what our modern attention economy is built upon. How much can I cram in? How much can I keep up? What is everyone talking about? The thing is that most of the time, that is a false choice. […]
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The Simple Or The Meaningful…

  Digital tools have been around for 10-15 years now. They get better all the time, sure. But the concept and application of them have been around for quite a while now. Which should imply that we have gotten better at being able to apply them in a meaningful manner. Unfortunately, that hasn’t really been […]
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Do You Use Ignorance As A Tool?

  Peter Drucker once told a class about how he would practice “ignorance.” This means that he went to each situation with the beginner’s mind or like he had no clue what was going on. In leading a workshop about two weeks ago with some non-profit executives, this idea of “ignorance” struck me in the […]
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Are You Marketing Like A Human?

  One thing that seems to have come out of our intense focus on Big Data as a marketing tool is that all too many marketers and advertisers feel like they can market and sell to a data point or to a blind demographic. I remember during the presidential campaign here in the United States […]
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What Will You Contribute?

  I’m not sure if it is an as of late thing or if I just missed something, but it seems now…more than ever, we hear talk about their ability to solve problems. I was reading an article about the potential for disruption to consulting firms and it talked about one area of emphasis that […]
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Some of My Influences

  I was reading a post by Anthony Iannarino this morning about his influences and I thought it might be helpful if I shared a few of my own. Peter Drucker: Known as the father of management, if you read Drucker’s work today it is still lively and full of snap. On many topics, Drucker’s […]
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