business Archives - Page 15 of 74 - Wakeman Consulting Group

6 Steps to Kick Start Your Strategy In Any Market…

August 20, 2022
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Putting together a session of “The Whiteboard Workshop” for a non-profit recently, I tried to distill my notes down so that I could help an organization that had been struggling with strategy setting for years so that they could gather around a clear set of strategic decisions. My notes for the session highlighted my belief […]

August 11, 2022
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I was chatting with my friend, Angela. She runs a marketing firm for live entertainment in Sydney and we were discussing ideas around branding, market segmentation, and sales. That got me to thinking about the workshop I led on marketing and sales for sports teams with a league in Australia and New Zealand a few […]

August 10, 2022
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I originally published this on LinkedIn back in 2014. But I’ve been going through my blogs and articles, trying to come up with some sort of organization system for a project I’m working on. I thought this one still provided some value. So I’m reposting it today. This weekend I had friends in town and […]

Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?” In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation. Rosser Reeves taught […]

10 Lessons On Boosting Attendance…

1. The Big Story: Is scheduling behind the AFL’s decline in attendance? Big Ideas: You must revisit your value proposition now. Do you understand who your competition is? Really? How much money is doing things the old way costing you? I’m going to do this one a little different than normal because it can sometimes be […]

10 ideas from my upcoming pricing class

I’m working with the team at Maven on putting together a pricing cohort class for the fall. The first session is looking like a 3-hour workshop-type event where I teach small business owners, consultants, and solopreneurs how to set the right price. I did a podcast with Giles Edwards a few weeks back and I went into […]

10 Most Common Ways Poor Strategy Shows Up…

Good morning… As I mentioned in my first post, I’m going to use this newsletter to be a bit more of a place to process my thinking. That out of the way, I went through a little strategy session with myself this morning to make sure I was focusing on the things I wanted to […]

business

6 Steps to Kick Start Your Strategy In Any Market…

10 Ideas If You Need to Update Your Marketing Now…

Make 3 Points and Shut the Front Door…

Value and Differentiation

10 Lessons On Boosting Attendance…

10 ideas from my upcoming pricing class

10 Most Common Ways Poor Strategy Shows Up…

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