business Archives - Page 13 of 74 - Wakeman Consulting Group

Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

December 1, 2022
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In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. I’ve put together 8 key lessons that will help you do a better […]

November 30, 2022
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Every industry and situation is going to deserve a slightly different answer for setting the right price. Why? It is different for a solo entrepreneur to set a price for services compared to an FMCG brand. A law firm versus a sports venue. But there are a few principles that apply everywhere. Do Your Research: […]

November 29, 2022
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I’ve made over a million individual pricing decisions in my career…and I’ve seen 6 common reasons that businesses end up setting bad prices. Here they are:

November 28, 2022
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A lot of people are confused about pricing. I get it. Pricing is difficult. There is a ton of bad advice out there. Most people make their pricing decisions with little consideration for what the pricing decision says about them. The simple formula is price = value. But let’s go further and look at 3 […]

November 21, 2022
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The last few weeks have been filled with ticket news about Ticketmaster, Taylor Swift, Bruce Springsteen, and more… Interesting times to be sure. I was invited to the American Antitrust Institute’s panel in DC about monopoly power in tickets with the target being directly on Ticketmaster’s back. I went and listened. I took a bunch […]

November 13, 2022
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The Idea: Turbulence I wrote about VUCA a while back and mentioned that VUCA is a constant companion to any business. The term originated from the US military and referred to the environment during the Cold War. For our purposes, turbulence can be defined as an economic environment where there is disruption, mixed economic signals, and […]

October 28, 2022
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Hi! What will you dress up as this Halloween? I’ll be hosting a pre-teen Horror Movie Night tomorrow…send whiskey?! Update: Thanks to y’all that have taken the time to fill out the NPS survey. Currently, I’ve got a 50…down from 65 the last time I ran this. 50 is great. 65 is greater. What I have discovered […]

business

Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

5 Keys to Setting a Better Price

6 Reasons Businesses Set Sh*tty Prices!

3 Reasons Pricing is the Big Moment in Your Business

Ticketmaster, Taylor Swift, and Tickets.

Turbulence = Opportunity

🔍 Ticketmaster: All Eyes On Them!

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