branding Archives - Page 35 of 35 - Wakeman Consulting Group

3 Ways To Shape A Better Value Proposition

When you set out to create a marketing and sales strategy for your organization, it is pretty essential that you start out by figuring out what your value proposition is. As the world becomes more and more competitive and it becomes easier and easier to find a service provider for your needs, your marketing and […]

10 Considerations Your Marketing Must Make

The first rule of marketing is that you need to put some thought into it and identify a market and a void that you want to fill. Unfortunately, that doesn’t always happen and you end up with a bunch of worthless advertising that just eats away at any good will you might have possibly had. […]

Back To Basics #5: Everything You Do Is A Reflection Of Your Brand

As we look at the basics of business and how important they are to the overall performance and longevity of your enterprise, it is important to reflect on one key attribute of your business that can often get lost in the shuffle of all of the other responsibilities that you and your team may find […]

Are You Giving Off The Perception Of Excellence?

Do you remember the show: “How I Met Your Mother?” And, the brand that Barney Stinson built for himself after he had his heart broken early on in his adulthood? Well, that brand is what I want to talk with you about…because he took a former tree hugging hippy and turned him into someone that […]

A Few Simple Observations About The Latest Super Tuesday

While I make a point of not writing too much that is politically motivated here, you would be doing yourself a disservice if you didn’t look to the world of politics to understand a lot about the world of business and vice versa. As someone that has been involved at the very highest levels of […]

Stop Being Stupid With Your Branding! Learn From The Foo Fighters!

Love them or hate them or don’t care one way or the other…this morning, we are all just living in the Foo Fighters’ world. Of course, I am talking about the buzz that the band generated over the last 24-48 hours about a possible breakup and solo career start up by Dave Grohl…that never happened. […]

October 8, 2015
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I’ve always been a fan of the holistic nature of any endeavor. Lately I have been doing a lot more reading about the customer experience, which to me is symbolized by the Apple digital hub strategy and how everything is connected and works in sync. That got me to thinking about how the customer experience […]