Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

branding

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]

10 Key Concepts You Have To Understand About Branding

At some point, I think it was Tom Peters, told us that we are all brands now. That is accurate, but it also has had the impact of making the ability to understand what a brand is and does and how it is impactful a challenge as well. Branding is about creating an image for […]

There’s always change

You see the picture above? That’s the Coca-Cola logo over the years. And, without much prompting, you can notice some significant changes in the logo over the years. This one is Apple. Again, a lot of change over the years. But what is the point of all of this, that brands and their images change. […]

There’s always change

You see the picture above? That’s the Coca-Cola logo over the years. And, without much prompting, you can notice some significant changes in the logo over the years. This one is Apple. Again, a lot of change over the years. But what is the point of all of this, that brands and their images change. […]

What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]

What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]