Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

branding

“What Should My Brand Be?”

This isn’t an easy question to answer… Because the answer likely isn’t stagnant. And, it is going to likely be something you come back to over and over again. What your brand should be does have a beginning that is easy to identify. It begins with a simple question: What is the value that I […]
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“What Should My Brand Be?”

This isn’t an easy question to answer… Because the answer likely isn’t stagnant. And, it is going to likely be something you come back to over and over again. What your brand should be does have a beginning that is easy to identify. It begins with a simple question: What is the value that I […]
Read More

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]
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Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]
Read More

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]
Read More

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]
Read More