branding Archives - Page 33 of 35 - Wakeman Consulting Group

The true role of advertising in branding

A lot of people lead with the idea that advertising is going to create, grow, and maintain a brand, but the truth of the matter is that advertising won’t play much of a role in the creation and growth of your brand. But once your brand has reached a point of relevance, advertising can be […]

A great brand has focus

We have all been in a position where we have been distracted and unfocused in what we are trying to do or what we hope to accomplish. What happens when this occurs is that we really have a difficult time figuring out where we want to put our attention or accomplish. The same can happen […]

12 Keys To Branding

There are any number of books on branding and it can’t be understated how important your company’s brand is to the long term success of your organization. While no list of ways that you can build a better business brand will ever be complete, here are 12 keys that you can use pretty consistently if […]

“What Should My Brand Be?”

This isn’t an easy question to answer… Because the answer likely isn’t stagnant. And, it is going to likely be something you come back to over and over again. What your brand should be does have a beginning that is easy to identify. It begins with a simple question: What is the value that I […]

“What Should My Brand Be?”

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]