branding Archives - Page 32 of 36 - Wakeman Consulting Group

Have You Answered These 3 Essential Strategic Questions?

When you are building an organizational strategy, you are going to be confronted with a lot of questions, challenges, and obstacles. If you aren’t careful, these things can derail your strategic planning and ultimately your strategy. Over the years, I have become quite attached to 3 essential questions that I have used over and over […]

10 Things You Need To Think About Before You Set Your Company’s Strategy

There are so many things that can come into play when you are focusing on building a strategy for your organization. Which can make it really tough for you to be clear about if you are doing your strategic planning right or not. To help give you a framework to think around, here are 10 […]

Are You Really Telling The Right Story?

I did a talk at the Foundation Center in DC this week about storytelling for nonprofits and in doing my research for the presentation, I had the chance to talk with a lot leaders inside nonprofits and outside of them to talk about how they use story to advance their mission and achieve their goals. […]

You’ve got to keep it real…

Branding can mean a lot of different things to different people. It most certainly can. Which can lead to people making all sorts of decisions about their brands that may or may not make sense. And, I get it, it is hard to manage your brand and it is hard for you to know if […]

Your Brand Is…

At the end of the day, your brand is really about one important thing… What the world thinks about you without you saying a word. Some of us have great brands and they speak for themselves. Others of us, are still working pretty hard at building our brands. Some of us have brands that have […]

The true role of advertising in branding

A lot of people lead with the idea that advertising is going to create, grow, and maintain a brand, but the truth of the matter is that advertising won’t play much of a role in the creation and growth of your brand. But once your brand has reached a point of relevance, advertising can be […]

A great brand has focus

We have all been in a position where we have been distracted and unfocused in what we are trying to do or what we hope to accomplish. What happens when this occurs is that we really have a difficult time figuring out where we want to put our attention or accomplish. The same can happen […]