Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

branding

Changing Your Brand:

Like we talked about yesterday, brands have a lifecycle. As in anyone’s life, the life of your brand will include a great deal of change. And, changing your brand can be tough…just like change is tough in any situation, but change is the only constant in life. Like managing your brand’s life cycle, you must […]

Changing Your Brand:

Like we talked about yesterday, brands have a lifecycle. As in anyone’s life, the life of your brand will include a great deal of change. And, changing your brand can be tough…just like change is tough in any situation, but change is the only constant in life. Like managing your brand’s life cycle, you must […]

Even Great Brands Come To The End Of The Line:

One of the truest things in life is that all good things must come to an end. The same is true for brands, even the best ones. And, that is okay. The challenge for many organizations comes in the fact that they don’t understand from the outset how to effectively think about and manage the […]

Managing the lifecycle of your brand

Brands are like every other life form in that they have a lifecycle. Brands are born, they mature, they go into a period of stasis, and they die. Knowing that from the start helps you manage the relationship between your brand and your market in a consistent and meaningful way. If a brand is going […]

Even Great Brands Come To The End Of The Line:

One of the truest things in life is that all good things must come to an end. The same is true for brands, even the best ones. And, that is okay. The challenge for many organizations comes in the fact that they don’t understand from the outset how to effectively think about and manage the […]

Managing the lifecycle of your brand

Brands are like every other life form in that they have a lifecycle. Brands are born, they mature, they go into a period of stasis, and they die. Knowing that from the start helps you manage the relationship between your brand and your market in a consistent and meaningful way. If a brand is going […]

Leading with brand consistency

Let’s be clear, any marketing or branding effort that you take is going to succeed or fail based on your willingness and ability to really, seriously deliver your message and your value consistently. That’s pretty much the key. You can have a terrible market message, but if you deliver it consistently, you have a likelihood […]