branding Archives - Page 31 of 37 - Wakeman Consulting Group

Is Your Messaging Going In The Right Direction?:

The cartoon above illustrates something that is pretty common to all of us at some point, the question of whether or not we took a wrong turn. When you think about life, that question arising at some point seems like a given. But do you ever take the time to think about it in regards […]

Do You Understand Brand Strength?:

We hear a lot about branding and “strength of brand” and a lot of other terms that are meant to mean depth of thought in regards to marketing and branding thought. Most of them are the exact opposite. When you consider whether or not your brand has strength, there are likely only 3 things you […]

Keeping Your Brand Tight:

A major challenge for many companies and brands is trying to be too much or do too much. In many cases, brands fall into that deadly trap that makes people think “if I just tell you this one last thing, you are going to be totally bought in.” Which never happens. So the challenge when […]

Changing Your Brand:

Like we talked about yesterday, brands have a lifecycle. As in anyone’s life, the life of your brand will include a great deal of change. And, changing your brand can be tough…just like change is tough in any situation, but change is the only constant in life. Like managing your brand’s life cycle, you must […]

Changing Your Brand:

Even Great Brands Come To The End Of The Line:

One of the truest things in life is that all good things must come to an end. The same is true for brands, even the best ones. And, that is okay. The challenge for many organizations comes in the fact that they don’t understand from the outset how to effectively think about and manage the […]

Managing the lifecycle of your brand

Brands are like every other life form in that they have a lifecycle. Brands are born, they mature, they go into a period of stasis, and they die. Knowing that from the start helps you manage the relationship between your brand and your market in a consistent and meaningful way. If a brand is going […]