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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

branding

What Business Are You Really In?

That’s a big question I like to ask most of the time when I am talking with a prospect the first time we meet. I usually get a cocked head or a stunned look because in many cases, the person on the other end of the conversation has bought the conventional wisdom that they are […]
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Branding: It Can Be Your Own Little Magic Trick

Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]
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Here’s a wise use of a testimonial…

In working with a lot of sports, entertainment, and hospitality companies over the years, people talk about word of mouth pretty regularly. Along with referrals and testimonials. What you find if you spend enough time around these verticals is that in most cases, the talk is great, but the execution is piss pour. That’s why […]
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Does Your Brand Have A Point Of View?

I love the cartoon above because it helps illustrate a point that is often lost on a lot of people: the point is that depending on where you are standing or coming from, your view of any situation is going to be entirely different. That’s often tough for people to understand because it is often […]
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