branding Archives - Page 28 of 35 - Wakeman Consulting Group

10 Ways To Make Your Brand Sing!

October 14, 2016
wakemanconsulting
No Comments

Hey! Guess what? You have a brand, even if you don’t think you do. That means you need to think about the ways that you can make the brand sing. While I have written again and again about the power of your brand, it pays to repeat yourself from time to time. So here are […]

October 13, 2016
wakemanconsulting
No Comments

When we talk about marketing, we are often talking about positioning and ownership of a phrase, word, or feeling in a person or group’s mind. The challenge for many brands when it comes to positioning is that they have taken no control over the activity and are at the mercy of the market. Positioning and […]

October 1, 2016
wakemanconsulting
No Comments

There are lots of ways to grow your business, both in management strategies as well as using tools and other support available along the way. These tools can be for a variety of different aspects of the business, for example, perhaps outsourcing some of the processes to help lighten the workload, investing in different marketing […]

September 3, 2016
wakemanconsulting
No Comments

One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

A Path To Higher and More Value

One key to continual growth in your business is that you need a ladder of value for you to move your prospects and clients along. This is important because it is not likely that you are going to convert someone from an unknown to a huge client in one step, there are likely to be […]

Have You Created A Path Forward For Your Clients?

In most sales situations, you aren’t going to jump from zero to a million in one sale. It happens but it doesn’t happen very regularly. I guess that depends on what you are selling, but I digress. What this really means is that you need to have an understanding of the customer path you want […]

Rule #1: Discounts Are Bad, Okay?

One of the first things that marketers jump to when faced with a sales challenge is discounts! Stop! STOP! STOP! Discounts are one of the great brand destroyers and a crutch that has led to the destruction of the retail market as we know it. Think about this, you create a product or service and set […]

branding

10 Ways To Make Your Brand Sing!

What is really in a frame?

Where Should You Focus Your Business Growth Efforts?

10 Things That Will Make Your Marketing Meaningful!

A Path To Higher and More Value

Have You Created A Path Forward For Your Clients?

Rule #1: Discounts Are Bad, Okay?

…