branding Archives - Page 27 of 36 - Wakeman Consulting Group

3 Thoughts On Brand Development

Since I’ve moved to DC, I’ve been out selling myself to people in a way that I haven’t had to since I moved to NYC about 10 years ago. Which has been both good and bad. Good in the idea that by forcing myself to look back at my accomplishments I have been able to […]

Grateful Dead and the power of stories…

The Grateful Dead weren’t exactly the hottest selling commercial act, even at the height of their popularity. In the over 50 years that they have had music out, the band has sold about 35 million albums. Which isn’t anything to be laughed at, but in terms of top selling acts…it isn’t that great. To put […]

May The Most Human Business Win…

Lately I have been doing a lot of reading, thinking, and writing about the world of sports and live entertainment. And, what is pretty interesting about that is that everywhere I look, the answer to the challenges that so many industries are dealing with seems obvious, but the way that they talk them also feel […]

Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]

Ways To Reinvent Your Product Or Service To Create More Sales and Value

A long story short, a few months before the iPad 2 came out and everyone was buzzing about what Apple might do to make the new iPad a step ahead of what the original was, I had an interview with a branding company because I was looking for a change from tickets and this was […]

Adidas, TaylorMade, Golf, & Tiger Woods

I was thumbing through Flipboard this morning when I came across a story about how Adidas is struggling to sell its golf brand, TaylorMade, even after they paid Tiger Woods to be their endorser in the past year. First off, Tiger Woods, what is this 1997? People have moved on from Tiger Woods and as […]

February 28, 2017
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Alright! I’m like most people I know, excited, for the Super Bowl! I don’t know if it is the game (probably not), the party (maybe), or the commercials (maybe), but I do know that the two teams playing on Sunday can teach us a thing or two about branding and messaging. First, […]