branding Archives - Page 25 of 37 - Wakeman Consulting Group

Pyramid of Value to Marketing/Branding Efforts

I have been working on creating a visual to present to my clients…which shows a triangle of business communication value. Since I don’t have it mapped out for you, I will describe it…and I think you will have better success thinking it through than if I just drew it up for you right now. At […]

Why does direct marketing work?

I’ve made a pretty good reputation for myself in direct marketing. And, despite the rumors of its decline, direct marketing is still quite successful. The reasons that direct marketing is still effective are too many to list right now, but 3 that you should consider are this: * targeted: when you make the effort to […]

Transformation and Change

I had a conversation earlier this week with someone I respect a great deal…and I realized that I may end up so focused on what I am trying to do for my client’s that I forget what the driving motivation for me is. And, I have the feeling that you may fall into the same […]

#1 Marketing Mistake

Most of the time, your biggest marketing mistake is assuming that your message is desired or wanted. Typically it is not. That’s why it is pretty frustrating to see millions and millions of dollars wasted on poorly written, poorly targeted marketing. Here’s the simple thing, if you are selling a service, a product, or yourself […]

10 Big Challenges Facing Performing Arts As An Industry…

Get ‘Talking Tickets’ my newsletter for people that sell tickets, experiences, sports, and concerts. 5 top stories from the week and a little analysis of why this story matters and what you should be thinking about it. One of the areas I’ve found myself returning to over and over again over the years is the […]

A Quick Sales Tip

Early in my career, I made a deal with American Express that lead to me generating about $5M a year in new sales for my company…and it eventually led to a $10M a year deal that was the largest of its kind at the time. Since I was early in my career, and didn’t really […]

Branding Isn’t…

Tweeting your every move Calling attention to yourself just because Creating content that is just let me rephrase someone else’s ideas No…it is more than that. It is about being unique in what you are doing and finding a way that you can add value to your community.