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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

branding

#1 Marketing Mistake

Most of the time, your biggest marketing mistake is assuming that your message is desired or wanted. Typically it is not. That’s why it is pretty frustrating to see millions and millions of dollars wasted on poorly written, poorly targeted marketing.  Here’s the simple thing, if you are selling a service, a product, or yourself […]
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A Quick Sales Tip

Early in my career, I made a deal with American Express that lead to me generating about $5M a year in new sales for my company…and it eventually led to a $10M a year deal that was the largest of its kind at the time. Since I was early in my career, and didn’t really […]
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Branding Isn’t…

Tweeting your every move Calling attention to yourself just because Creating content that is just let me rephrase someone else’s ideas No…it is more than that. It is about being unique in what you are doing and finding a way that you can add value to your community.
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Branding Isn’t…

Tweeting your every move Calling attention to yourself just because Creating content that is just let me rephrase someone else’s ideas No…it is more than that. It is about being unique in what you are doing and finding a way that you can add value to your community.
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Brand Rules

The brand that wins is the one that has no rules.  Too much of what you see running around the business world or life that gets labeled as “wisdom” or “thought leadership” and too much of it is self-serving bunk. Here is the thing…if you are going to use the term branding without irony, you […]
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