branding Archives - Page 25 of 35 - Wakeman Consulting Group

Brand Rules

The brand that wins is the one that has no rules. Too much of what you see running around the business world or life that gets labeled as “wisdom” or “thought leadership” and too much of it is self-serving bunk. Here is the thing…if you are going to use the term branding without irony, you […]

In Sports Business, The Name of The Game Is Now Disruption…

Don’t let my headline fool you, but disruption is the name of the game in every endeavor that sells a live ticket these days, but today I am going to specifically focus on the world of sports business, but know that these lessons are likely to apply to many of your situations in some way […]

I’m not buying the Rent-A-Center/Captain America Buy-In

I’m probably not Rent-A-Center’s target audience…but I am not buying into the connection between Captain America and Rent-A-Center.

Branding & Marketing

Steve Jobs is said to have hated the use of the words “branding” and “marketing.” I get it. The stories about Apple talk about how Jobs was obsessed with adding so much value that it was just obvious that you would buy their products. And, in the conversation about branding and marketing these words are […]

Why You Remember The Sponsors Of Minor League Teams…

I recently saw a note about Minor League Baseball CMO Michael Hand advancing a plan that engages brands surrounding large scale advertising in the minors. Hand talks about the leading brands needing to be advertising with MLB, but I think that is a limited view because one of the key reasons people remember the ads […]

Revenue Generation: Like Grabbing Cash From A Money Tree?

When you talk about revenue, you are often put in the position of making money grow on trees! Which isn’t actually true because in fact, most of changing and growing the revenue machinery of your organization is a process, just like any other process. Like any good process, there is just a series of patterns […]