branding Archives - Page 15 of 37 - Wakeman Consulting Group

Question: “Why Do People Still Give Away Free Tickets?”

February 7, 2023
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I’ve had a few questions to answer on pricing and I’ll continue to post them here and offer some additional thoughts on an upcoming podcast… Today’s question is about why people continue to give away free tickets. “Papering the house” in the terms of the ticket industry. There are a number of reasons that people […]

February 6, 2023
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I’ve had several reader and listener questions on price that I have been wanting to record responses to…today, I’ll answer one submitted: The question is: What are my thoughts on when a business should or shouldn’t compete on price against competition with a similar/same product? I’ll point to three considerations before entering into a price […]

January 31, 2023
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On January 26th, 2023 at INTIX, I led a panel with Joe Calanan from Cover Genius, Jo-Ann Chiam from AudienceView, and Kelley Monts de Ocas from Playhouse Theatre to discuss the impact of embedded protection as tool to get customers buying tickets again. From marketing perspective, there were some interesting takeaways that I wanted to […]

January 23, 2023
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In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!” At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]

January 22, 2023
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Hi! I’m still on our start-of-the-year pricing focus. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ Many of you took a few moments to share your thoughts on pricing with me last week: Thank you! If you haven’t already, give me 60 seconds to tell […]

January 21, 2023
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As I’ve been running my ongoing pricing survey, I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Let me explain: The Process: This is how you come to the price you are […]

January 16, 2023
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I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s […]

branding

Question: “Why Do People Still Give Away Free Tickets?”

Question: When Should You Compete on Price?

4 Key Takeaways From My INTIX Panel on the Customer Journey and Embedded Protection

2023: Are Discounts Still For Dummies?

36.4% of people say: they don’t know their market…

The 3 Ps of Pricing

Foundations of Successful Brand Strategy

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