advertising Archives - Page 7 of 11 - Wakeman Consulting Group

Marketing isn’t

Marketing is misunderstood by a lot of people…even marketers. Marketing isn’t… Pleas for attention…that’s just advertising and probably poor advertising at that. Billboards, radio ads, Internet banners, or anything similar…that’s advertising as well and the effectiveness is dependent on your goals. It isn’t a snazzy video ad that pre rolls on YouTube…again, that’s advertising and […]

Mything…

Myths make people emotional…they tell a story in a way that digs down at the lizard brain (H/T to Seth Godin), and when you are dealing with products like a political candidate, a Mac, or a college athletic team…the myth that we tell ourselves is almost as important as the truth. As marketers, it is […]

We don’t advertise..

And, here is why… First, there is so much noise that challenges your attention each day that it is tough for you to figure out what is worthwhile and what isn’t. But, more importantly, it is because for professional services…you don’t really find buyers on the Internet or through a newspaper or radio ad. Instead, […]

I’m not buying the Rent-A-Center/Captain America Buy-In

I’m probably not Rent-A-Center’s target audience…but I am not buying into the connection between Captain America and Rent-A-Center.

Why You Remember The Sponsors Of Minor League Teams…

I recently saw a note about Minor League Baseball CMO Michael Hand advancing a plan that engages brands surrounding large scale advertising in the minors. Hand talks about the leading brands needing to be advertising with MLB, but I think that is a limited view because one of the key reasons people remember the ads […]

What Emerald Nuts’ New Ad Can Teach Us About Value…

Adweek posted an interesting article about Emerald Nuts’ latest ad campaign and tagline that was created from an Amazon.com review of the product. The review simply said, “Yes Good” and it is a great ad for the sheer simplicity of it. But what this ad and the whole campaign highlights more than anything else is where […]

Marketing vs. Advertising?

I think too often people confuse the two. You might ask, “Aren’t they basically the same thing?” The short answer is “no." A longer answer would take many, many pages, but I want to give you a few quick examples so that you can start thinking about the ways to differentiate the two. 1. Advertising […]