advertising Archives - Page 6 of 11 - Wakeman Consulting Group

Questions to get you started…

Going back to my premise that marketing should be driving sales out the door… Here are a few questions to ask yourself: * What can marketing do to kickstart the sales process? * What action should follow the marketing action? * What role does email play in the sales process? * Do you need to […]

Wrapped in a brown bag

A bookstore not far from my son’s preschool had a display recently with the books wrapped in brown paper and the title and author written on them. The experiment, while having its heart in the right place was misguided, partly because all of the books were classics and well known. The real test would have […]

Tactics look like…

* Web ads * Twitter ads * Facebook ads * Print ads * Podcasts * Writing articles * Tweeting * Networking Within each on, you can have a strategy…but they all need to be in support of an overall marketing strategy, if not…you are likely wasting your time on low value activities.

Strategy vs. Tactics…again.

I recently said that marketing is strategy and advertising is tactics… I’m sure there were people that were scratching their heads, but probably even more that were just plain put off by the concept…because so much of what is termed “marketing” now is really just advertising dressed up with a new name. Here is the […]

#1 Marketing Mistake

Most of the time, your biggest marketing mistake is assuming that your message is desired or wanted. Typically it is not. That’s why it is pretty frustrating to see millions and millions of dollars wasted on poorly written, poorly targeted marketing. Here’s the simple thing, if you are selling a service, a product, or yourself […]

At What Cost, Change?

One of my favorite advertisements was the for the Miami Heat when Pat Riley first became coach way back in the mid-1990s. As a young basketball fan, I had been fascinated by the Lakers and as I grew older and began to play the game and moved into coaching the game, I was fascinated by […]