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The myth of “Scarcity Marketing”

September 27, 2017
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I recently heard that “scarcity marketing” is a thing. At first, this had me scratching my head, asking, “Did I miss something?” Then I did a quick bit of research and realized…NO, I haven’t. Scarcity marketing is really just new fangled code for creating urgency. Duh! That’s not something new. That should just be a […]

September 20, 2017
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One thing that seems to have come out of our intense focus on Big Data as a marketing tool is that all too many marketers and advertisers feel like they can market and sell to a data point or to a blind demographic. I remember during the presidential campaign here in the United States […]

September 18, 2017
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By the start of the 2017 NFL season, it seems like a lot of the challenges they have been dealing with over the last few years are still playing out as ongoing points of concern. And, it makes you have to wonder if the NFL has become too big to effectively adapt and change […]

September 7, 2017
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My audience must know me because I received a number of emails about the story about the Indianapolis Colts’ new branding efforts under the banner of #COLTSFORGED. I was pretty excited to see a team really emphasize branding because I have been pretty adamant in many forums that the brand of these teams is […]

10 Things To Think About In Your Marketing

When we set out to market anything, we need to make sure that we have a pretty strong POV about what we need our marketing to say and do for us. To help you facilitate that thinking, here are 10 things that you need to think about when you are thinking about your marketing. […]

Hiring: The Next Big Sports Business Hurdle

I’ve covered a lot of ground on the need for better marketing and smarter selling and improved branding in sports and entertainment business lately. But I have failed to really cover the likely starting point for a lot of these challenges: hiring. Sports seems to have an especially high turnover rate and it isn’t […]

Your new sexy ticket sales or experience idea is MAGIC!

Another day, another new subscription model idea or ticket package or experiential area that is going to reverse the trend of declining attendance in sports… That’s what the past few months have felt like and it is tough to reconcile the myth and the hype around these ideas with the reality that most of […]

advertising

The myth of “Scarcity Marketing”

Are You Marketing Like A Human?

Has The NFL Become Too Big To Change?

Why The Indianapolis Colts Rebranding Effort May Not Work

10 Things To Think About In Your Marketing

Hiring: The Next Big Sports Business Hurdle

Your new sexy ticket sales or experience idea is MAGIC!

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