advertising Archives - Page 2 of 11 - Wakeman Consulting Group

Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?” In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation. Rosser Reeves taught […]

Retiring Certain Myths…

In the world today, there are certain myths that still stand up…despite being completely wrong: People make decisions based on logic. Impressions matter a lot in advertising. Change happens suddenly. The challenge with any of these myths is that they take hold and they restrict your ability to think creatively. Recently, I was having […]

Pricing and Taylor Swift’s Latest Bit of Bad Press

I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour. I wrote a week or so ago about all the challenges that this kind of stuff presents to the industry, but it seems that this Taylor Swift tour is shaping up to have any number of unintended consequences […]

February 17, 2018
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One of the major challenges of modern marketing and advertising is that we can’t seem to overcome the onslaught of noise that crowds us. I’m not sure what the current statistic is, but I think the average person gets more information in a week than people received in a lifetime in the 1500s or […]

February 16, 2018
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In today’s marketing world, we find ourselves inundated with far too many marketing and advertising offerings that are functionally copycats of some other unsuccessful marketing plan. It is as if people sit back and start their consideration by asking what everyone else is doing and how can I knock that off. In Washington DC, […]

February 11, 2018
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Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]

January 16, 2018
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One of my favorite Peter Drucker ideas is the concept of the “future that has already happened.” In thinking about driving revenue and market share for your organization, it is pretty much a necessity to spend some amount of time reflecting on what is really going on around you. It is pretty evident that […]

advertising

Value and Differentiation

Retiring Certain Myths…

Pricing and Taylor Swift’s Latest Bit of Bad Press

Your Job Is To Not Waste People’s Attention

Marketing Success Is Driven By Being Unique

Much The Same, Only Different?!

What’s the Future That Has Already Happened In Your Business?

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