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McDonald’s investor call on November 9 was filled with the usual investor talk about “growth” and “spending”, but the highlight for me was the shift to marketing psychobabble meant to convey some sort of growth-focused mindset shift due to changing consumption habits due to the pandemic. The highlight was the new strategy called “Accelerating the […]

I saw the 30 under 30 lists came out today and because it gets folks in a tizzy, I figured I’d do a 30 Awesome Folks list today. Some of these folks may or may not be 30…but that’s not the qualification. I’ll just say that these folks taught me something, did something awesome, or […]

Happy New Year! I just finished going through a process that I recommend for everyone in any business each year, revisiting their segmentation, targeting, and positioning; looking at your strategy, setting some SMART goals, and thinking about where you are going to take your business in the year ahead. 2020, obviously not a highlight year […]

Hey y’all!  Thanks for being here. I can say that y’all sharing this newsletter and supporting the ideas has helped us reach our biggest audience yet last week.  So if you like the newsletter, please share it!  Share Talking Tickets!  Happy Hour tonight, 5 PM Eastern with me, Matt Wolff, and Ken Troupe.  Join the Slack […]

Lately I’ve been sharing the importance of the Net Promoter Score in my newsletters, blog posts, and podcast. Why? Net Promoter Score is a really simple tool that will help you discover how you are performing in the eyes of your customers. As I started sharing more stories about the importance of NPS and how […]

My son wanted to come on my podcast to talk about sports business, marketing, and reaching a younger generation of fans and potential fans. He’s my son, but I found him to have some really good ideas on marketing and sports business. Here are a few takeaways from our conversation: Cormac likes the community and […]