Dave's Blog

Pricing Demands Research! Value is the Customer’s Perception, Not Yours!

December 5, 2023
wakemanconsulting
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Good day from DC! Thank you to all of you for signing up. As I mentioned when I put the first edition out, I’m going to play with this a bit and share some of the stuff I’ve written, spoken on, or learned from around the world here in one place. “Drop and Give Me […]

December 5, 2023
wakemanconsulting
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Hey! I’m doing a “First Wednesdays with Dave on Wednesday” where we talk about planning for 2024. To the Tickets! South Korean official calls ticket scalping “cancerous”: Another example of how differently the secondary market rolls in different parts of the world. Current South Korean law makes resale illegal at public venues, transportation hubs, and […]

November 30, 2023
wakemanconsulting
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Hey! I’m trying something new on Wednesday, “First Wednesdays with Dave” and this month we will talk about planning for 2024. 1 PM Eastern. December 6, 2023. A few stories for the day… BTW, a picture to warm your heart…Penny the Bulldog catching some rays from the HappyLight. To the Tickets! ‘The Introverted Millennial’ on […]

November 29, 2023
wakemanconsulting
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Hi- I started out in nightclubs and that led me to the world of tickets over time. I’m now mostly involved in strategy and branding, but I still follow sports business and the business around entertainment because they allow me to illustrate issues that might be harder to illustrate in other places. That’s why I’m […]

November 28, 2023
wakemanconsulting
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David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”. He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation. In my language, “Why you?” Consider this your value proposition, the reasons […]

November 27, 2023
wakemanconsulting
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Ruth Hartt writes about “The Inclusivity Imperative” in the arts, but I think there is something bigger going on: We focus a lot of our attention on our customers, but how often are we thinking about our non-customers? Ruth Hartt has been on the podcast before to talk about ‘Jobs to Be Done’ and marketing the […]

November 27, 2023
wakemanconsulting
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Hey! Teams are already selling the new season of MLS Soccer on the backs of Lionel Messi. At what cost is the question? NY Red Bulls are offering a two game package with the caveat that you don’t get the opening game if it is against Messi. The Columbus Crew are offering tickets against Inter Miami […]

Pricing Demands Research! Value is the Customer’s Perception, Not Yours!

Total Tickets Looks at the Global Resale Market While a South Korean Official Calls Scalping “Cancerous”!

Do You Look at What Your Ticket Buyers Say About You on TikTok?

Will Streaming Save Sports From the RSN Collapse?

“Drop and Give Me 20…”

1 in 26 Australians is an AFL Member! Arts Audiences Have Fallen 25-30%!

Messi and MLS Have Some Pricing Lessons!

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