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dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

Start the Year Off with Strategy…

Sign up here and get this when it first posts to LinkedIn. Thank you for reading! Happy New Year. As the title of the newsletter might lead you to believe, we are focusing on profitability, opportunity, and growth here… One thing I spent a good deal of time talking about and thinking about in 2023 […]
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Happy New Year!

Hey! Happy New Year!  I’ll keep this week short and sweet.  I don’t know about resolutions, but I do know that I shared an outline of the content areas that things will fit in next year.  But this morning, I’m going to point my attention to the themes for the year ahead: How are we […]
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Is there a “right” amount to budget?

How much should you budget for marketing? This is one of the most loaded questions in the executive suite.  Should it be? No.  The reason it is a contentious topic is because too many marketers have fallen into the trap of marketing being the communications department.  The linked article above talks about a few important […]
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What’s the Difference Between Product Orientation and Customer Orientation?

Hi! I often look for examples of the difference between Product Orientation and Customer Orientation.  This morning, I got a note from Kevin Hillstrom about Orvis v. Nordstrom and their approach to merchandising.  Kevin points out that if Orvis misses, it might take several years to return from a misfire because they are building products their customers […]
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