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Dave's Blog

The BIG Ticket: Activity v. Direction! Premium Week!

Hi!  PREMIUM WEEK!  I’ll give you the lay of the land… Monday: Defining Success! Tuesday: Know Your Buyer.Wednesday: Choices. Thursday: Reaching Your Targets.Friday: Product Mix Let me know what you think of this idea. You hit reply, you get me. Tell me what you think.  It is hard to find a good article about strategy in selling.  I suggest […]
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Why Strategy Matters More in Uncertain Times

Hi!  I’ve been thinking about strategy during uncertain times.  “Things are just too crazy.”  Or, something like that…is often the first reason given when someone doesn’t have a strategy.  Right now, a lot of people are feeling uncertain.  But that doesn’t mean you should walk away from the idea of strategy.  You need to embrace […]
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The BIG Ticket: Picture a Ham Sandwich!

Hi! My buddy, Jake, posted this a few days ago.  I share it with you because when you think about selling tickets, sponsorships, merchandise, or anything, you need to remember that “you are not your customer.”  Now, I know the term for it: Quaila.  I’m sure that will come up in my upcoming lectures to […]
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