Dave's Blog - Page 49 of 201 - Wakeman Consulting Group

Most Brand Extensions Fail, but SITix has a Path Forward!

SI Tix has a new business model and is looking to disrupt the resale market: Big Ideas: Most brand extensions fail because there isn’t enough value from the new business for the brand to carry any way. SITix.com could find themselves in a position where there are paths for them to buck this trend. The […]

Budweiser is Giving Away 100,000 Tickets and Beers!

The Nats and Budweiser offer you a deal to come out to the “old ballgame”: Big Ideas: Price is about value. Value is about three things: creating value, communicating value, and retaining value. When you have a great offer, don’t be afraid to pound on it. Let me begin here by saying I went to […]

The Consolidation of Markets In Tickets Highlights a Consolidation Problem Across the Economy!

Gary Adler and the secondary market are in the spotlight: Big Ideas: Consolidation of power is having a huge impact on the ticket ecosystem. Want to know what’s next in tickets, keep an eye on antitrust enforcement. Tickets are about people. So create and keep customers as your go-to routine. This week the NATB’s Executive […]

Systems Thinking and the Arts Go Hand in Hand!

5. Systems Thinking and the arts got me to thinking about systems: Big Ideas: Our businesses don’t exist in isolation. Focus on how you offer value to your business community. Value can be tangible or intangible. A friend of mine, Bruce, sent this to me and said, “this might be up your alley.” And, as […]

Investing in Long-Term Relationships With Your Fans Pays Off?! Wait!? What?!

4. Bobbleheads are a means to drive attendance! Big Ideas: Relationships matter, duh! You need a strategy to make sure you are going in the right direction. The most valuable asset you have is your brand. This is a good one and Corey Leff is a long time friend of The Business of Fun and Talking Tickets. So if you […]

Martin Gammeltoft Talks Email Marketing

I had my friend, Martin Gammeltoft, from Activity Stream on The Business of Fun recently to talk about the new ‘Activate!’ email marketing tool that they’ve built into the Activity Stream platform. As always, Martin is fun to talk with and we learned some new things that can be helpful to you as you work […]

The Power Framework Proves SeatGeek Was Right With Their Bruce Springsteen Policies

3. BRUCE! Big Ideas: Strategy is about power and whether or not you are gaining power in the market. Brokers are in a tough spot because the landscape is changing rapidly. SeatGeek comes out of this situation having improved their position. I could almost write my entire newsletter this week on the different angles on […]